The Sales Enablement Leaders Conference is a global series where 100+ high-profile sales professionals from France come to share their expertise and meet their peers. The participants include CSOs, VPs of Sales, Heads of Sales, and Directors from top global companies in Europe.
Attend our Sales Enablement Leaders Conference to stay abreast of the latest sales enablement trends, engage with fellow professionals, and delve into innovative sales practices. Elevate your expertise and enrich your professional network in this must-attend event!
Delve into the essential tools and strategies that enhance Customer Relationship Management. Learn how a well-managed CRM system can drastically improve your sales process.
Investigate the role of Artificial Intelligence in automating and optimizing sales processes. Understand the balance between automation and the human touch.
Explore successful approaches for educating new sales team members and keeping current staff up-to-date. Discover methods for effective onboarding, ongoing learning systems, and how mentorship contributes to building a high-performing sales force.
Explore how data-driven insights can revolutionize your sales process. Learn how to interpret data for improved decision-making and forecasting.
Uncover the importance of emotional intelligence in sales success. Learn strategies for better client interaction, empathy, and emotional regulation.
Learn about leveraging social media platforms for sales prospecting. Understand how to create valuable connections and source qualified leads online.
Discuss the critical indicators of sales success and how to measure them. From lead conversion rates to customer lifetime value, explore various metrics that offer insights into the health of your sales operations and guide future strategies.
Understand the challenges and opportunities of remote sales environments. Gain strategies for effective communication, supervision, and sales conversion in a remote setting.
Discover strategies for maintaining and growing existing customer relationships. Learn the art of post-sales engagement for long-term business growth.
Global Head of Sales Enablement & Operations - eCom Solutions at NielsenIQ (30K employees)
Head of Sales Engagement at Eviden (47K+ employees)
Boris is a results-driven seasoned expert with over 30 years of experience in the tech sector, offering a strong mix of sales & marketing and leadership skills.
With a passion for process and people improvement to deliver organizational growth. Having extensive experience in technology, automation, and data.
Track record in building up best practices: from sales enablement to innovation centers to data analytics. Working in close collaboration with sales, business development, portfolio, marketing, and IT teams.
With the strong ability to retain, develop and motivate people across various cultures.
He has been a lecturer at ISEP and ECE engineering schools.
Entrepreneur, TEDx Speaker, and Sales Consultant
Director - Sales Enablement at Mindtickle (0-1000 employees)
Small Business Marketing Manager formerly at Meta (77K+ employees)
I am an award-winning polyglot Marketing and PR professional with 7+ years of global work experience.
My working experiences include the following fields: marketing, PR, and communications for global and local campaigns, global and regional go-to-market strategies, digital marketing, sales enablement, event marketing, and social media.
Head of South EMEA Sales at Seismic (1K+ employees)
Founder & CEO at Halifax Consulting (0-500 employees)
With over 20 years of experience as the founder and CEO of Halifax Consulting, Frédéric is passionate about helping businesses achieve their sales goals and build strong client relationships. Halifax Consulting is a training, coaching, and consulting firm that specializes in sales performance, client relation, and key account management.
Frédéric has a proven track record of delivering innovative and effective solutions for complex and international sales projects, based on digital, collaborative, and assessment tools. He is also an expert in negotiation, key account management, and methods for complex selling, and the author and co-author of 10 professional books on sales and management, translated in 4 languages. He enjoys sharing his knowledge and expertise through webinars and online courses, as well as lecturing at prestigious business schools. His mission is to empower sales teams and leaders to excel in their field and create value for their clients and organizations.
Director of Sales Enablement at Cloudtalk (0-500 employees)
Global Head of Customer Experience at Moody's (6K+ employees)
Former Europe Sales Director LVMH Beauty at LVMH (196K+ employees)
🌍 International sales director for the beauty division of LVMH for the European travel retail.
Previously national account director for the wines & spirits division of LVMH for the French market with previous marketing & sales experience within Danone Dairy.
💄🍾+🥛🍐: mixing luxury goods and FMCG.
🌟 Passionate about brands & business development.
📈 Strategic thinking, aptability & curiosity, positive mindset, loyalty.
Specialities: Distribution Strategy Specialist, Negotiation Expert, Multifunctional Team engagement, International Business Developer, Change Management Expert
AI Sales Transformation Partner at Halifax Consulting (0-500 employees)
Mustapha is a skilled artificial intelligence expert and entrepreneur, recognized for his work at Halifax Consulting as an AI Sales Transformation Partner and as an AI Expert Instructor on LinkedIn Learning. With an approach focused on digital transformation and education, he uses his expertise to optimize companies' sales strategies and train a wide audience on AI issues. Mustapha also founded the PGE-PGO Group, is the author of 10 specialized books, created Jobtimise, and was a Design Sprint Master, marking his career with a significant footprint in the field of technological innovation.
Head of Sales at MLex Market Insight, a LexisNexis company (0-500 employees)
South Europe and MEA VP, Showpad at Showpad (0-1000 employees)
Global Sales Director at CWT (13K+ employees)
Sergiu has 15+ years experience in Business Development & Management, 4 fluent spoken languages, results oriented leader with strong communication and interpersonal skills; passionate about technology and digital transformation.
Chief Revenue Officer at Universal Pictures (2.5K+ employees)
Our event is an outstanding gathering of sales professionals from France, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in France and Europe and discuss the best practices in the sales enablement space.
Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their sales processes.
Our speakers discuss the latest trends and challenges in the sales enablement field. The attendees can always engage in the discussion with questions and comments in the Q&A sessions.
Enjoy a spontaneous and engaging discussion around one of the sales hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.
Access an international community of 100+ high-profile sales professionals from top companies in France. Gain insights into new cutting-edge sales strategies, and grab the chance to evaluate your accomplishments compared to your peers.
Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.
Registration
I will discuss either 5 or 10 most common mistakes/problems we face on daily basis within the sales enablement environment like:
Outdated Sales Enablement material
Monitoring tools are not used by Managers
Selecting the Wrong Sales Enablement Tools
Lack of Sales Rep Buy-In with Enablement Software
Lack of Integration Between Enablement Tools and CRM
Marketing Teams and Sales Teams Are Out of Sync
Incomplete or Incorrect Data Is Not Being Removed from System
The Root Causes for Lead/Opportunity Loss Are Not Identified or Addressed
Training and Coaching Are Messy, Unstructured, and Ineffective
Don’t automate bad practice
Implement, Monitor, Feedback
And then I will provide examples and recommend solutions to solve these.
Danish Karim
Unleashing the Power of Gen AI: Elevating Revenue Generation with Showpad
In the ever-evolving landscape of business and technology, the emergence of Generation AI (Gen AI) is reshaping the way organizations approach revenue generation. Gen AI, characterized by advanced artificial intelligence and machine learning capabilities, is becoming a driving force behind increased efficiency, personalized customer experiences, and enhanced decision-making. As businesses strive to stay ahead in this dynamic environment, leveraging cutting-edge tools like Showpad is proving to be instrumental in aligning with the transformative potential of Gen AI.
Myriam El Ouni
Diane Lucotte Le Visage
Amal Halouach
Coffee break/Networking session
2024 is the Olympic Games year! Let's explore how far Sales Enablement can leverage their motto.
“Citius, Altius, Fortius”—three Latin words meaning “Swifter, Higher, Stronger.”
Baron de Coubertin borrowed the motto from Father Henri Martin Dideono, the headmaster of Arcueil College in Paris.
The Olympic Games embody perseverance, ability, performance, and results—key ingredients for business success.
Customers are changing, business models are evolving, but closing deals remains the ultimate goal for every salesperson.
We develop tools and programs to reinforce our Sales perseverance to support even longer sales cycles.
We often focus on the ability to sell, occasionally measure our performance, but how deeply results and closing-centric are we?
Boris Auche
Join Kevin Atkinson from Mindtickle and Celia Bruche from Cloudtalk in an engaging fireside conversation as they delve into the evolution of the sales enablement function. Discover how to strike the perfect balance between the tactical and strategic aspects of sales enablement, and gain insights on demonstrating its strategic value to senior leadership. Navigate through the challenges and reap the benefits of evolving sales enablement roles within your organisation. This session offers a unique opportunity to glean wisdom from seasoned leaders in the sales enablement function, providing real-life examples and invaluable lessons that will empower you to drive success in your own enablement initiatives. Don't miss out on this enriching discussion that promises to redefine your approach to sales enablement and propel your organisation towards unparalleled growth in 2024 and beyond!
Celia Bruche
Kevin Atkinson
Lunch break
Think about the last time your company was so interconnected that you moved as one. Over the last few years, sales enablement has transitioned from barely recognized to becoming a pivotal lever in driving success. Without strategic alignment, companies will become obsolete. Join Matthis, most recently at Meta, to walk you through the VISION framework, an innovative approach that uniquely integrates sales, marketing, and sales enablement. In this session, you'll learn to revitalize your game plan to grow your business, deepen relationships, and build a future-proof legacy.
Matthis Pluska
The Halifax Sales Bootcamp solution makes it possible for individual coaching and training on sales negotiation and key account management skills. It produces individual and collective reports on skill level observed during sales or negotiation simulations, with all sales content available in over 12 languages.
Thanks to our database of thousands of salespeople, you can benchmark your sales force on its strengths and weaknesses. The evaluations of each simulation are recorded in our digital solution Halifax Sales Bootcamp. The HSB solution highlights the skills mastered as well as those that warrant coaching actions. New applications based on generative AI will greatly increase coaching activities and outputs.
Frédéric Vendeuvre
Mustapha Benkalfate
Many of us believe that pitching and selling are essentially the same thing. Although sales is closely related with pitch, but there is very fundamental difference between both. We can recognize a sales pitch when we hear one. The overly constructed content and rehearsed delivery make the hidden agenda plain as day. Pain points may be articulated in the bulletproof commercial dialogue. However, being pitched at without any interaction around the problem we’re trying to solve can feel dehumanizing. The truth is, pitching clients often does more harm than good to the potential of a sale.
Sergiu Les
Coffee break/Networking session
In an era where customer expectations are continuously evolving, staying ahead requires innovative approaches. This session delves into how GenAI is revolutionizing customer engagement and collaboration.
We'll explore two pivotal angles:
Enhancing Customer Experience through GenAI: Discover how GenAI tools are transforming the way we analyze customer feedback, such as survey results, in near-real-time. By focusing on what truly matters to customers, we can enhance loyalty, and subtly increase sales opportunities through improved service.
Strategic Collaboration with Clients on GenAI Utilization: Learn about fostering strategic discussions with clients regarding GenAI. We'll discuss how engaging clients in conversations about the potential of GenAI can strengthen relationships and collaboratively identify new opportunities for growth and innovation.
Join us to uncover how GenAI not only boosts customer engagement but also serves as a catalyst for meaningful client conversations and partnerships.
Dominique Gribot-Carroz
In today's business landscape, Sales Enablers serve as indispensable catalysts for revenue growth, bridging the gap between sales, marketing, and other departments. However, their crucial role often goes unnoticed amidst traditional hierarchies, leading to challenges in recognition and career advancement. To empower Sales Enablers for success, organizations must proactively identify, integrate, and break down silos to fully utilize their potential in driving revenue growth and fostering collaborative success.
Maud Saunier Luce
- The best practices to grow your LinkedIn presence
- How to utilize social selling
- Which of the content should you use to promote your product on LinkedIn
Iryna Begma
990€
- World-class conference
- Access to an international community of 100+ high-profile sales enablement experts and decision-makers from top companies in Europe
- Inspiring speeches and presentations
- Enjoy lunch, coffee, and unlimited drinks
- Participate in dynamic panel discussions
- Opportunities for one-to-one meetings
- Live interviews
- Ample hours for networking and relationship building
2500€
- World-class conference
- Access to an international community of 100+ high-profile sales enablement experts and decision-makers from top companies in Europe
- Inspiring speeches and presentations
- Enjoy lunch, coffee, and unlimited drinks
- Participate in dynamic panel discussions
- Opportunities for one-to-one meetings
- Live interviews
- Ample hours for networking and relationship building
