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Mustapha Benkalfate

AI Sales Transformation Partner at Halifax Consulting (0-500 employees)

Mustapha is a skilled artificial intelligence expert and entrepreneur, recognized for his work at Halifax Consulting as an AI Sales Transformation Partner and as an AI Expert Instructor on LinkedIn Learning. With an approach focused on digital transformation and education, he uses his expertise to optimize companies' sales strategies and train a wide audience on AI issues. Mustapha also founded the PGE-PGO Group, is the author of 10 specialized books, created Jobtimise, and was a Design Sprint Master, marking his career with a significant footprint in the field of technological innovation.

14:30 - 15:00

Thursday 25 April 2024

Sales Coaching and Sales Enablement Tools

The Halifax Sales Bootcamp solution makes it possible for individual coaching and training on sales negotiation and key account management skills. It produces individual and collective reports on skill level observed during sales or negotiation simulations, with all sales content available in over 12 languages.

Thanks to our database of thousands of salespeople, you can benchmark your sales force on its strengths and weaknesses. The evaluations of each simulation are recorded in our digital solution Halifax Sales Bootcamp. The HSB solution highlights the skills mastered as well as those that warrant coaching actions. New applications based on generative AI will greatly increase coaching activities and outputs.