Boris Auche
Boris is a results-driven seasoned expert with over 30 years of experience in the tech sector, offering a strong mix of sales & marketing and leadership skills.
With a passion for process and people improvement to deliver organizational growth. Having extensive experience in technology, automation, and data.
Track record in building up best practices: from sales enablement to innovation centers to data analytics. Working in close collaboration with sales, business development, portfolio, marketing, and IT teams.
With the strong ability to retain, develop and motivate people across various cultures.
He has been a lecturer at ISEP and ECE engineering schools.
Thursday 25 April 2024
Sales Enablement: Citius, Altius, Fortius • Is enabling enough to ensure Sales success? • Sales-centric or customer-centric? • What is missing?
2024 is the Olympic Games year! Let's explore how far Sales Enablement can leverage their motto.
“Citius, Altius, Fortius”—three Latin words meaning “Swifter, Higher, Stronger.”
Baron de Coubertin borrowed the motto from Father Henri Martin Dideono, the headmaster of Arcueil College in Paris.
The Olympic Games embody perseverance, ability, performance, and results—key ingredients for business success.
Customers are changing, business models are evolving, but closing deals remains the ultimate goal for every salesperson.
We develop tools and programs to reinforce our Sales perseverance to support even longer sales cycles.
We often focus on the ability to sell, occasionally measure our performance, but how deeply results and closing-centric are we?