With over 20 years of experience as the founder and CEO of Halifax Consulting, Frédéric is passionate about helping businesses achieve their sales goals and build strong client relationships. Halifax Consulting is a training, coaching, and consulting firm that specializes in sales performance, client relation, and key account management.

Frédéric has a proven track record of delivering innovative and effective solutions for complex and international sales projects, based on digital, collaborative, and assessment tools. He is also an expert in negotiation, key account management, and methods for complex selling, and the author and co-author of 10 professional books on sales and management, translated in 4 languages. He enjoys sharing his knowledge and expertise through webinars and online courses, as well as lecturing at prestigious business schools. His mission is to empower sales teams and leaders to excel in their field and create value for their clients and organizations.