HR of Tomorrow Conference, Nordics

Registration

"Employer Brand Trends and Developments. 5 Ideas for Your Company"

Malin Brant-Lundin, Group Head of Talent Management at SEB, will present some of the global Employer Branding trends we can see in the market right now. Malin has a background within marketing and communication and has for several years been working for other international companies also before joining SEB. In her existing role, she has got the HR and Marketing & Communication function to work close together and are as one example running a joint project on how the employees could become ambassadors in social media. During the presentation, Malin will share more about why she sees Ambassadorship as a key for Employer Branding and also give you more concrete ideas on how you can increase the success of the employer branding function in your company.

"Overcoming Fear of Conflict and Rejection: Building Resilience for Authentic Workplace Connections"

Fear of conflict and rejection can be a significant barrier to effective communication, collaboration, and professional development within organizations. This session explores the origins of these common fears, their impact on workplace behavior, and strategies for overcoming them. Attendees will gain insights into cognitive-behavioral techniques, such as reframing negative thoughts and practicing assertiveness, as well as mindfulness and self-compassion practices that foster resilience. By understanding and addressing these fears, HR leaders can support employees in developing healthier coping mechanisms, enhancing communication skills, and fostering an environment where authentic, constructive relationships thrive.

"Building a Winning Culture"

Culture eats strategy for breakfast, the famous saying goes. In this session, we will share insight as to how to co-develop a strong culture as a key sustainable enabler to company strategy. We go further by describing the behaviours that have supported our positive cultural transformation, as well as the actionable principles and practices guiding the roll-out and ensuring that it stays alive and is co-owned by the whole organization, not only by top management.

“How can companies leverage flexible workforce strategies without losing cultural cohesion and strategic direction?”

This session will explore key considerations for balancing core employees with flexible talent while maintaining engagement, efficiency, and long-term business impact. We’ll discuss how a Total Talent Management (TTM) approach can help organizations create a more strategic and agile workforce. With insights from market trends and workforce behaviour studies, including global megatrends, we’ll discuss practical examples of how companies can optimize their use of flexible talent. The session will provide concrete takeaways on how to strengthen cultural integration, improve collaboration, and make flexibility a real asset for the business.

Coffee Break/Networking

“Scaling HR From the Inside Out: Building a Global Support Function That Enables Transformation”

In a world where HR transformation is accelerating, the spotlight often falls on strategy, leadership, and culture. But beneath every great transformation is the infrastructure that makes it all possible—processes, systems, and people working behind the scenes to bring HR strategies to life. In this session, I’ll share lessons from my journey leading foundational HR transformation work: from setting up Scania's HR Service Center in Sweden, to playing a key role in the global implementation of SAP SuccessFactors, to now heading the global second line support function. We’re currently on a journey to evolve from reactive support toward a more strategic and scalable model, with the next step being the establishment of a global Service Operations organization. This is a crucial part of our ambition to create a truly global HR community that is aligned, efficient, and empowered to support the business.

"Inclusive Language"

Have you ever considered the impact of language on organisational culture and employee experience? And have you done so from a business-oriented perspective? In this talk, Susanne covers the why and how of creating an organisation where inclusive language can be embedded from top to bottom - and what a difference it can have on both employee experience and business outcomes.

Lunch Break

The Great Debate - Interactive Session

"D&I as a Competitive Advantage and Key Enabler for Business Success"

For over 140 years, Ericsson has been building a more connected world. We are powered by the skills and ideas of our global team, and we have made the unimaginable possible, with ground-breaking technologies, thanks to the contributions of countless different voices, perspectives, and experiences. It is by bringing out the unique talents of our team that we will lead the industry to a place where it can thrive for generations to come. The best way to unleash our potential is by making better and fairer decisions. This aspiration is also a simple way of expressing Ericsson’s approach to Diversity and Inclusion. In this presentation, Carina Hörstedt will go through how Group Supply at Ericsson has used a data-driven approach to integrate diversity and inclusion into its agenda and make it an embedded part of the business and the leadership expectations. She will go through how the unit and leadership team have reviewed their processes, carefully implemented measurements, and examined the factors behind the numbers in order for D&I to become a competitive advantage and key enabler for business success.

“Transforming HR with AI at Thomson Reuters”

At Thomson Reuters, we’re not just using AI in our products in the last 30 years—we’re applying it across the enterprise to elevate how we work. With company-wide access to advanced AI tools like LLaMA, ChatGPT, and Claude, we’re empowering teams to focus on high-value, strategic work. Within HR, we’ve been piloting AI-powered chatbots to enhance employee support, streamlining recruiting workflows through Workday, and using AI to draft job descriptions and communication materials. Our own product, CoCounsel tool, is helping us review employment contracts efficiently, drafting knowledge base articles and FAQs, and we’ve introduced an AI Coach to support leadership development. We’ve also completed a global benefits market comparison across 70+ countries, demonstrating how AI is helping us make smarter, faster decisions in HR.

Coffee break/Networking

"Too Busy to Think? Designing Brain-Friendly Workdays"

As HR, it is easy to let the inbox and requests from the business set the agenda for the day, jumping between tasks and solving problems as they appear. It is important work, but when every day becomes a reaction to someone else’s need, it often leads to scattered focus. We end up spending our time managing what is visible and urgent, treating the symptoms, with too little time and mental capacity left for the long-term challenges beneath the surface. Many of us have learned time management techniques and how to become more efficient, but what is often missing is the ability to protect our cognitive energy and to be realistic about the limitations of our mental capacity. In this presentation, we will explore why focus work matters, how to design workdays in a brain-friendly way, and how to be intentional about how we invest our cognitive energy.

“Persona-Driven HR: A Strategic Framework to Empower Business and Employee Success”

How we created a persona-driven HR framework to better understand our workforce. In this session, I’ll outline the key steps we followed—from gathering insights to building meaningful employee personas—and how this foundation can shape more focused, relevant solutions across the employee journey. This session offers practical takeaways for HR leaders looking to design more intentional and human-centered strategies.

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