Content Creation Conference DACH

27 October 2026, Munich

About the Event

The Content Creation Conference is a global series where 100+ high-profile content creation and marketing experts from the DACH region come to share their expertise and meet their peers. The participants include CMOs, VPs of Content/Marketing, Heads of Content/Marketing, and Directors from top global companies within the DACH region.

Why Should You Attend?

Attend our conference to stay informed on the latest marketing and content creation trends, network with peers and experts, boost your creativity, and build your personal brand recognition. Enhance your skills and stay ahead of the curve.

Sponsored By

Topics

Utilize AI to Supercharge Your Content

Leverage AI, the revolutionary tool transforming content creation and marketing, and discover how it can enhance efficiency, accuracy, and creativity in your work. Stay ahead of the curve and experience the benefits of AI-powered language generation.

Digital Asset Management

Learn how efficiently organizing your digital assets can boost productivity and streamline workflows. Experience the benefits of seamless collaboration and get ahead in the game by learning about digital asset management from experts.

Leverage Your CMS Like a Boss

Explore the latest technologies and applications in the content management systems field and take your efficiency to the next level!

Integrate Storytelling into Your Content Strategy

Find out how to captivate your audience, build emotional connections, and drive engagement with effective storytelling.

Optimize Your Visual Storytelling

Seeing is believing! Discover the art of creating compelling images and videos that resonate with your audience. Leave with a deeper understanding of how to effectively communicate your brand's message and drive results through visually captivating content.

Craft Effective Content Marketing Plans

Unearth the key elements of successful content marketing, including target audience, goals, and measurable tactics. Boost your skills and stay ahead of the competition with the power of expertly crafted content marketing plans.

Leveraging Influencer Marketing for Your Brand

Learn from industry experts on how to harness the power of influencer marketing to reach new audiences and drive real business results.

Social Media Content Marketing

Gain tips on creating impactful content and promoting it effectively on social media. Learn about the latest trends and strategies for building your brand and measuring success.

Brand Compliance

Protect your brand by ensuring consistent messaging and learning how to maintain brand standards, avoid legal issues, and maintain a cohesive brand image.

Event Speakers

Ina Graf

Head of Marketing and Communication at Arval BNP Paribas Group (5-10k employees)

Franziska Stadlmayer

Head of Digital Communication & Marketing at KraussMaffei (5k employees)

Alexandra Witte

Strategic Marketing Initiatives Lead Europe and APAC at SAP (10k+ employees)

Laura Mora Garay

Head of Global Brand Communications at BSH Home Appliances Group (10k+ employees)

Ann-Kristin Sass

Head of Global Social Media | Senior Marketing Communication Manager at Brainlab (1-5k employees)

Karoline Seidler

Head of Growth Marketing at Elektrobit (1-5k employees)

Evgenia Hermann

Head of Social Media at Apollo-Optik (1-5k employees)

Bernadette Erwig

Head of Communication & PR at Brainlab (1-5k employees)

Elisabeth Fey

Head Of Strategic Marketing at SCHOTT (10k+ employees)

Melanie Schiller

Head of Brand Communication at Octopus Energy (10k+ employees)

Testimonials

Birgit Ahlborn Vice President Marketing & Communications at NXP Semiconductors (29k+ Employees)

I very much enjoyed the networking opportunities and learned a lot from the speeches and discussions. A great event!

Björn Loose SVP Marketing & Brand at MAN Truck & Bus SE

Great exchange platform with good mixture of topics

Natalia Czulak Content Marketing Manager at Urban Sports Club

The content creation conference was great space for creativity, education, and networking. The highlight for me personally was the talk by SHLOMO on ChatGPT. His presentation was fun, insightful, informative, and showcased the boundless potential of AI in content creation

Patrick Appelt Regional Marketing Manager at WITTENSTEIN SE

I found the format with the short and exciting presentations very good, focused on the essentials. The panel discussions also broke it up very well. Please keep it up!

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of content and marketing professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in the DACH region and Europe and discuss the best practices of content management systems (CMS) and how to integrate visuals and storytelling into your branding strategy.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their content creation and marketing activities. Our panelists are CMS and digital asset management experts from diverse industries.

Presentations

Our speakers discuss the latest trends in the content creation and marketing fields. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the content management and marketing hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile content creation and marketing experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge content strategies and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 - 9:00 am

Arrival, Check-in & Networking Coffee

Registration

9:00 - 9:30 am

How Thought Leadership Became Our Growth Engine

How Arval transformed EV Expertise into measurable brand awareness and EV Thought Leadership became the growth engine: A Multi-Channel Playbook.

Ina Graf

9:30-10:00 am

Presentation

Presentation

10:00 - 10:30 am

AI Influencers: Hype, Opportunity or the Future of the Creator Economy?

How AI Influencers are reshaping marketing, content creation, and the Creator Economy. Explore the opportunities they create, the risks they bring, and what the future may hold for brands, creators, and consumers.

Evgenia Hermann

10:30 - 11:00 am

Elisabeth Fey

11:00 - 12:00 pm

Coffee Break/Networking Session

12:00 - 12:30 pm

Beyond Reach: Building Trust in an Age of Infinite Content

For years, marketing has focused on maximizing reach, visibility, and lead generation. But in a world of AI-generated content, endless digital touchpoints, and shrinking attention spans, reach alone is no longer a competitive advantage. Trust has become the real differentiator. And strong brands have become powerful trust anchors. As content becomes abundant and increasingly difficult to verify, buyers look for credibility, expertise, and reputation to reduce uncertainty. Brand is no longer just a marketing asset. It is a strategic advantage. Drawing on real-world cases from a global industrial technology company, this keynote explores how trust is built in complex markets. It shows how strong brands, expert voices, customer stories, and authentic communication work together to create credibility, influence buying decisions, and build lasting customer relationships. Attendees will gain practical insights into turning complex technologies into meaningful stories that strengthen brand preference, foster trust, and drive sustainable business success.

Franziska Stadlmayer

12:30 - 1:00 pm

Presentation

1:00 - 2:00 pm

Lunch Break

2:00 - 2:30 pm

The Great Debate

The Great Debate

2:30 - 3:00 pm

Ann-Kristin Sass

Bernadette Erwig

3:00 - 3:30 pm

Coffee Break/Networking Session 2

3:30 - 4:00 pm

Melanie Schiller

4:00 - 4:30 pm

Laura Mora Garay

4:30 - 5:00 pm

Alexandra Witte

5:00 - 5:30 pm

Loud Is Not the Same as Heard: Reach vs. Resonance

Every content team is under pressure to produce more, faster, and the tools have made it "almost free". But reach is not resonance, and a click is not a conversion when the message does not land, which is why the scarce skill now is not production, it is the judgment to decide what is worth producing (and for whom).

Karoline Seidler

5:30 pm

The end

Get Your Ticket

Content and Marketing Professionals

Content and Marketing Professionals 1400€

A world-class conference
Access to an international community of 100+ high-profile content and marketing experts from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

A world-class conference
Access to an international community of 100+ high-profile content and marketing experts from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Venue

The Westin Grand Berlin

Contact Us