Tuesday 27 October 2026

The Great Debate

Tuesday 27 October 2026

The Human Side of Technology: What MedTech Storytelling Needs to Get Right

In this talk, we share how Brainlab created Beyond the Lab, our online magazine, to bring human-centered storytelling into medtech communication. Through real learnings and practical challenges, we show how to move beyond product messages and tell stories where doctors, creators and visionaries are the heroes, disease is the villain, and technology becomes the guide to meaningful impact. All of it leading to the humans we try to impact with better treatments.