Tuesday 27 October 2026

SAP Strategic Marketing Initiatives Lead

The B2B Employee Creator Playbook 2026: How SAP Taulia Achieved 5x Ad Performance with Authentic Videos and How You Can Replicate It Can short-form, employee-generated videos really work in complex B2B? Absolutely. Learn how SAP Taulia turned senior leaders and subject matter experts into authentic content creators through the "Video Rockstars" program driving 5x higher LinkedIn ad performance than industry benchmark. You'll get a step-by-step look behind the scenes and walk away with a practical playbook you can adapt for your own team to increase trust, humanize your brand, and drive measurable ROI. Key Takeaways: • The Employee-to-Creator Blueprint: How to equip, train, and empower non-creators to film engaging 9:16 vertical videos. • Organic-to-Paid Synergy: How to seamlessly integrate authentic employee videos into your paid campaigns and your broader marketing ecosytem. • The Step-by-Step Playbook: A behind-the-scenes look at how to replicate our success and apply our key learnings to your own team.