Tuesday 27 October 2026

From "Best" to "I Need It": Turning Product Superiority into Memorable Content

A practical framework for translating product superiority into relevant content across the customer journey that increases "First Choice”. With the Bosch Series 6 Kitchen Machine launch, the team pioneered a different way of thinking in the company that pushed our product superiority communications content in a completely different direction. It’s now one of our best-selling appliances in the market.