Sales Enablement Leaders Conference, DACH

Registration

AI Driven Enablement: Empowering our People with Intelligence and Heart

As AI reshapes the future of work, this session will explore how Workday strategically leverages its power to unlock greater efficiency and deeper insights for our teams. Crucially, we will emphasize how our enablement strategy ensures the human heart – connection, empathy, and collaboration – remains central to everything we do .By leveraging AI within Workday, our enablement strategy not only bridges silos between diverse job profiles by helping individuals understand and collaborate effectively, and empowering them to see their broader impact, but also fosters stronger human connection and teamwork that directly drives growth for our organization.

The Human Edge: Building Sales Skills AI Can’t Match

AI and automation might grab headlines, but the evidence is clear: analysis of 120,000+ B2B buying decisions proves human skills remain the decisive factor in sales success. In fact, fifty-three percent of lost deals were winnable if sellers had done something different in the sales experience.

Yet, most sales organizations are chasing the latest technology and AI solutions, while struggling to accurately identify, assess, and develop the human skills that buyers identify as most critical to winning their business.

What if you could fundamentally improve your teams’ performance on those very skills?

In this session, Cheryl Geoffrion of Corporate Visions, will show you how to:

- Identify the evidence-backed competencies most predictive of sales success

- Implement precision skills intelligence to objectively assess seller performance

- Design personalized coaching programs that target validated skill gaps

- Track and reinforce development through targeted metrics

Sales Enablement as a Growth Catalyst: People, Process & Platforms United

In this session, I’ll explore Sales Enablement from a holistic perspective. Modern Sales Enablement goes far beyond traditional onboarding and training. It includes systems, processes, applications, steering & reporting, and the continuous development of the entire organization. A key element is cross-functional collaboration with departments like Marketing, Product Management, and Customer Service. Only by connecting these areas can we truly deliver on customer centricity and manage the full customer lifecycle effectively. I’ll demonstrate how a 360° view and the smart use of technology can create impact and empower sales teams to perform at their best.

Monitor, Measure, Mentor, Master! Using AI to increase sales efficiency and excellence

B2B sales is undergoing rapid transformation—driven by digital products, evolving customer needs, and hybrid selling models. This session explores how Enablement can empower sales teams to adapt, lead through change, and collaborate across silos. We'll cover how modern sales orgs can upskill effectively, align with marketing, and deliver a seamless customer journey across digital and in-person channels. Join us to learn practical strategies for future-proofing your sales approach in today’s dynamic landscape.

From Enablement to Empowerment

In today’s fast-paced business environment, sales transformation is no longer optional — it’s urgent. True sales success happens only when Sales Leaders are prepared to empower their teams. This session demonstrates why investing in leadership skills and behaviors is the ultimate driver of sales performance. Beyond tools, training, or content, leaders must master coaching, change management, trust-building, and fostering adoption, while creating a culture of continuous growth. Participants will discover how strong Sales Leaders not only guide their teams through the challenges of change but also amplify the impact of Sales Enablement initiatives, turning strategy into measurable revenue results. Attendees will leave understanding why leadership capability is the true multiplier of sales performance and why now is the critical moment to invest in developing leaders who can deliver sustainable, high-performing sales teams.

Data-Driven Sales Enablement: Harnessing AI and Automation to Optimize Sales Performance

This session will explore how sales organizations can harness data analytics, AI, and automation to drive performance, make informed decisions, and streamline processes. By leveraging insights and intelligent tools, sales leaders can optimize efficiency, improve outcomes, and position their teams for long-term success.

The Great Debate

How Do You Establish Sales Enablement in a Company Whose Sales Department Focuses Closely on Customer Support and Works With Different Sales Channels?

I will answer from our companies perspective: we support our sales colleagues by providing them with the necessary knowledge, guidance, and infrastructure to succeed in this new customer-centric framework. This means that at KWS, we see Sales Enablement as an interface function that focuses on sales training, sales processes (incl. CRM) and sales steering. Our approach is based on close cooperation with local Sales Enablement Managers in our markets. In our presentation, we will discuss how we understand sales processes as a cycle of continuous support of our sales teams throughout the agricultural year. In our speech I provide insights into challenges and lessons learned on this path to implementing Sales Enablement at KWS.

Express Sales Enablement: Create Impact Within 6 Months

Unlock the true potential of your sales organization faster than ever before. With Express Sales Enablement, we focus on what matters most: Empowering teams, streamlining processes, and delivering results you can measure. In just six months, you'll see transformation take shape: Sales Manager who engage with confidence, customers who feel the impact, and leadership who can track success in real time. This is more than enablement: it's acceleration, momentum, and impact that lasts.

Sales Transformation and Access to Success

Many companies are undergoing or planning a transformation process. New technologies such as artificial intelligence, big data analytics, cloud solutions and the migration of CRM systems need to be integrated into the new standard. In addition, new sales processes, sales activities and sales skills are essential to capitalise on the potential of target markets, gain market share and retain / grow existing customers as customer behaviour changes. This is easier said than done. Established market and customer development processes have grown historically in most companies and are deeply rooted in their DNA. Many employees give up after a short time. There is a high risk that the transformation will fail within the desired timeframe due to quick and short-term initiatives without coordination. Broad-based, long-term change management is needed to gradually move people out of their comfort zones and equip them with the necessary skills and expertise. In general, there is a common perception that anything new is bad and risky. Managers and leaders are crucial here. Ideally, they should be involved in the planned initiatives from the outset. Their knowledge of existing processes, system landscapes and people - the human factor - is essential for identifying stumbling blocks and working on solutions. Not only does this ensure that they will model the new normal with conviction, but their contribution to the initiatives and the commitment that goes with it provide a vital link between strategy and integration into day-to-day business to drive and embed the transformation.