Tuesday 30 September 2025

Sales Enablement as a Growth Catalyst: People, Process & Platforms United

In this session, I’ll explore Sales Enablement from a holistic perspective. Modern Sales Enablement goes far beyond traditional onboarding and training. It includes systems, processes, applications, steering & reporting, and the continuous development of the entire organization. A key element is cross-functional collaboration with departments like Marketing, Product Management, and Customer Service. Only by connecting these areas can we truly deliver on customer centricity and manage the full customer lifecycle effectively. I’ll demonstrate how a 360° view and the smart use of technology can create impact and empower sales teams to perform at their best.