Sales Enablement Leaders Conference, UK

SzuChen (Susan) Lin

Susan Lin is a Director of Sales Enablement at FIS, specialising in Capital Markets solutions, with over 15 years of experience across financial services, technology, and fintech. Over the past five years at FIS, she has been a core member of the global Go-to-Market organisation, leading enablement strategies for complex B2B solutions across more than 12 client verticals in a highly matrixed environment. Her approach centres on building a unified enablement strategy that drives a connected solution ecosystem, integrating knowledge enablement, content enablement, and post-launch feedback loops to ensure sellers can effectively position and deliver value across interconnected offerings. She brings deep expertise in enabling large-scale sales organisations through structured, insight-driven frameworks, with a strong focus on innovation and the application of AI to scale enablement impact, improve seller experience, and drive more data-informed GTM execution. During her tenure, Susan has enabled over 50 global solution launches across 2,000+ sellers and led the creation of FIS’s first Sales Playbook — now scaled to more than 300 solution and vertical playbooks. She is passionate about advancing innovation through AI-powered enablement platforms, delivering scalable learning and content experiences including playbooks, video, e-learning, and performance dashboards. By embedding standardised metrics for content performance, sales adoption, and continuous feedback loops, she has accelerated new hire ramp-up and improved the effectiveness of GTM motions globally. Prior to FIS, she held go-to-market and enablement roles at American Express and Tata Communications, where she led cross-functional product launches, developed sales frameworks, and delivered data-driven marketing and enablement programmes — experiences that continue to shape her strategic, customer-centric approach today.