Tuesday 29 September 2026

The Human Advantage: Why the Future of Sales Enablement Isn't Always More AI - It's Better Human Design

Sales teams have never had more access to AI, training, content, and technology. Yet adoption remains a challenge. Engagement is declining. Behaviour change is harder than ever. In this session, Myrofora Ioannidou, Global Director of Sales Readiness at Darktrace, explores what truly drives performance in an AI-powered world. Drawing on neuroscience, adult learning psychology, and proven enablement programmes, she reveals why sustainable success depends on more than knowledge and technology alone. Through practical examples-including AI-powered role plays, peer-led advisory councils, field-driven learning communities, large-scale playbook adoption initiatives, and sales experiences that generated over $1M in pipeline in one day - attendees will discover how leading organisations are using technology to amplify human motivation, confidence, and connection. Participants will leave with actionable ideas to increase adoption, reduce change fatigue, drive behaviour change, and strengthen the link between enablement and revenue. In an era where AI is increasingly accessible to everyone, this session challenges leaders to focus on the one competitive advantage that technology cannot automate: the human experience.