Tuesday 2 June 2026

Sales Enablement with AI Integration

Drawing on my ongoing work and responsibilities, my presentation will explore how the commoditization of robotics has shifted the competitive advantage towards software and AI-driven solutions. I will discuss how mechanical engineering sales teams can be empowered to effectively sell software, and why a unique selling proposition in software and AI is now essential for success. The session will highlight proven frameworks and practical strategies I have implemented to establish new sales enablement models, focusing on integrating AI into the sales process and providing teams with the tools, knowledge, and confidence to excel in a rapidly evolving market.