Sales Enablement Leaders Conference DACH

2 June 2026, Berlin

About the Event

The Sales Enablement Leaders Conference is a global series where 100+ high-profile sales enablement professionals from the DACH region come to share their expertise and meet their peers. The participants include CSOs, VPs of Sales/Sales Enablement, Heads of Sales/Sales Enablement, and Directors from top global companies in Europe.

Why Should You Attend?

Attend our Sales Enablement Leaders Conference to stay abreast of the latest sales enablement trends, engage with fellow professionals, and delve into innovative sales practices. Elevate your expertise and enrich your professional network in this must-attend event!

Sponsored By

Topics

CRM Optimization for Revenue Growth

Delve into the essential tools and strategies that enhance Customer Relationship Management. Learn how a well-managed CRM system can drastically improve your sales process.

AI-Driven Sales Enablement

Investigate the role of Artificial Intelligence in automating and optimizing sales processes. Understand the balance between automation and the human touch.

Training & Onboarding

Explore successful approaches for educating new sales team members and discover methods for effective onboarding, ongoing learning systems, and how mentorship contributes to building a high-performing sales force.

Sales Analytics for Revenue Insights

Explore how data-driven insights can revolutionize your sales process. Learn how to interpret data for improved decision-making and forecasting.

Emotional Intelligence

Uncover the importance of emotional intelligence in sales success. Learn strategies for better client interaction, empathy, and emotional regulation.

Social Selling & Digital Prospecting

Learn about leveraging social media platforms for sales prospecting. Understand how to create valuable connections and source qualified leads online.

Sales Performance Metrics

Discuss the critical indicators of sales success and how to measure them. From lead conversion rates to customer lifetime value, explore various metrics that offer insights into the health of your sales operations and guide future strategies.

Hybrid Sales: Virtual & In-Person

Understand the challenges and opportunities of onsite and remote sales environments. Learn strategies for effective communication, supervision, and sales conversion in both settings.

Content & Messaging for Sales Success

Winning sales starts with the right message. Learn to craft compelling, buyer-focused content, leverage AI for personalization, and align messaging across sales and marketing to drive engagement and close deals.

Our Speakers

Raphael Musiol

Head of Digital Sales Excellence at Siemens Digital Industries Software (23k+ employees)

Shehmir Shaikh

Senior Sales Enablement Manager at GetYourGuide (1k+ employees)

Yu Chul Chung

Head of Global Sales Enablement at Elektrobit (2.4k+ employees)

Bettina Meurer

Head of Sales Enablement & Market Analysis at Smiths Detection (3k+ employees)

Sandra Schütt

Sales Enablement Trainer & Coach at Xing (2.2k+ employees)

Jan Andreas Daske

Senior Director Global Software Sales & Go-to-Market at Swisslog (3k+ employees)

Ralf Gehrke

Senior Director Global Sales Enablement at Akamai Technologies (10k+ employees)

Hilmar Bleckmann

Global Sales Enablement Manager at Wood. (35k+ employees)

Magdalena Kluwe

Senior Sales Enablement Manager at Thinkproject (650+ employees)

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of sales enablement professionals from the DACH region, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in Europe and discuss the best practices in the investment management space.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their processes.

Presentations

Our speakers discuss the latest trends and challenges in the sales enablement field. The attendees can always engage in the discussion with questions and comments in the Q&A sessions.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the sales enablement hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile sales enablement professionals from top companies in the DACH region. Gain insights into new cutting-edge investment strategies, and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 - 9:00 am

Arrival, Check-in & Networking Coffee

Registration

9:00 - 9:30 am

Presentation

Yu Chul Chung

9:30-10:00 am

Presentation

Presentation

10:00 - 10:30 am

Competitive Enablement – Integrating Competitive Intelligence Into Sales Enablement

Competitive enablement bridges competitive intelligence and sales enablement to give sales teams actionable insights that drive differentiation and win rates. This session will showcase practical frameworks for embedding competitive intelligence into enablement programs through formats ranging from written briefs to interactive workshops.

Bettina Meurer

10:30 - 11:00am

Sales Enablement with AI integration

Jan Andreas Daske

11:00 - 12:00 pm

Coffee Break/Networking Session

12:00 - 12:30 pm

Presentation

12:30 - 1:00 pm

Shehmir Shaikh

1:00 - 2:00 pm

Lunch Break

2:00 - 2:30 pm

The Great Debate

Interactive Session

2:30 - 3:00 pm

Beyond Automation: Human-Centric Skills for the AI-Empowered Salesforce

As AI reshapes the sales landscape, the true differentiator of future commercial success will be distinctly human: empathy, trust-building, critical thinking, and authentic communication. This talk examines how the boundaries between AI-driven enablement and human capability are shifting—and why developing these human strengths will matter more than ever.

Sandra Schütt

3:00 - 3:30 pm

Coffee Break/Networking Session

3:30 - 4:00 pm

Presentation

Hilmar Bleckmann

4:00 - 4:30 pm

Presentation

Ralf Gehrke

4:30 - 5:00 pm

Unlocking Sales Excellence with AI: How CRIT Supercharges Customer Engagement

Discover how Siemens is transforming sales enablement through the power of AI. In this session, we’ll unveil CRIT—a simple yet groundbreaking method that dramatically improves the quality of outputs from Large Language Models (LLMs). Learn how this approach empowers sales professionals to boost productivity without complex tools or steep learning curves. If you’re looking for practical AI strategies that deliver real impact in customer engagement, this talk is your gateway to the future of sales.

Raphael Musiol

5:00 - 5:30 pm

Presentation

Magdalena Kluwe

5:30 pm

End of Day

Get Your Ticket

Professionals

Professionals 1400€

- World-class conference
- Access to an international community of 100+ high-profile sales enablement experts and decision-makers from top companies in Europe
- Inspiring speeches and presentations
- Enjoy lunch, coffee, and unlimited drinks
- Participate in dynamic panel discussions
- Opportunities for one-to-one meetings
- Live interviews
- Ample hours for networking and relationship-building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

- World-class conference
- Access to an international community of 100+ high-profile sales enablement experts and decision-makers from top companies in Europe
- Inspiring speeches and presentations
- Enjoy lunch, coffee, and unlimited drinks
- Participate in dynamic panel discussions
- Opportunities for one-to-one meetings
- Live interviews
- Ample hours for networking and relationship-building

Buy Ticket

Venue

The Westin Grand Berlin

Contact Us