Sales Enablement Leaders Conference DACH

Arrival, Check-in & Networking Coffee

“Most AI Projects in Sales Enablement Fail: Not Because of the Technology, but Because of Missing Change Management”

I’ve seen it happen too many times. A company invests in a shiny new AI tool for their Sales Enablement team. Leadership is excited. The vendor promises transformation. And then: three months later, adoption is low, the team is frustrated, and the ROI is nowhere to be found. The technology worked. The people didn’t change. This is the uncomfortable truth about AI in Sales Enablement right now: we are obsessed with the what, which tool, which model, which feature and almost completely ignoring the how. How do we bring our teams along? How do we redesign workflows? How do we build the habits and mindset that make AI actually stick? Change management isn’t a soft topic. It’s the difference between a tool that collects dust and one that transforms your sales organization.

Revenue Success at Scale: Build Winning Human Interactions in the Age of AI

AI is actively transforming how revenue teams work. But it still can’t answer the most pressing question sales enablement leaders are asking: Which selling behaviors improve outcomes, and how do you scale them across the board? Too often, enablement initiatives are based on broad competencies, self-assessments, or training events that are easy to launch but hard to connect to real business results. Our analysis of more than 150,000 B2B buying decisions shows that specific seller competencies are far more predictive of success than generic measures of readiness. That’s why, in this session with Catherine Alexander, Senior Consultant at Corporate Visions, you will learn how to:

• Identify the buyer interactions most predictive of sales success so you can focus enablement where it makes the most impact
• Move beyond broad assessments and self-reported confidence to uncover real performance gaps across teams and individuals
• Use AI to support targeted coaching and reinforcement that helps critical skills show up more consistently in the flow of work

How to Train Sales Teams for Measurable Impact

Most trainings don't drive behavior change. Sharing best practices working with 100+ software companies on why it takes an "operating system" and what it needs to cover.

The State of Revenue Enablement 2026: What Your Peers Told Us - And What To Do About It

200+ senior revenue leaders. UK, Germany, France. One clear message: 87% say enablement decides their 2026 plan - but only 6% have AI central to how they operate. In 20 minutes, Seismic walks you through the 10 numbers that matter, the 4 habits separating the leaders, and the moves you can make before Q4. Insight-led. Built to act on.

Unlocking Sales Excellence with AI: How CRIT Supercharges Customer Engagement

Discover how Siemens is transforming sales enablement through the power of AI. In this session, we’ll unveil CRIT—a simple yet groundbreaking method that dramatically improves the quality of outputs from Large Language Models (LLMs). Learn how this approach empowers sales professionals to boost productivity without complex tools or steep learning curves. If you’re looking for practical AI strategies that deliver real impact in customer engagement, this talk is your gateway to the future of sales.

From Chaos to Cadence. Fast Start: A 3-Week Sprint to Make Enablement Stick – Globally

This real life, practice-first program example ran at Thinkproject in January – February 2026 will benefit Sales Enablement leaders and teams: Who are looking for ways to streamline workflows, unify procedures and consolidate how their company collaborates across departments Where Sales Enablement challenges include a small team, a global yet fragmented sales audience (e.g. as a result of acquisitions), different markets, different product mixes, while still aligning to a global strategy. Global vs. local sales enablement - at scale. Looking for practical and replicable implementation examples: basics that make sellers faster, more confident, and reduce overwhelm.

Creating Case Studies That Convert: 10 Tips to Win Trust in the AI Content Era

AI has made sales content easier to produce – and harder to trust. As content volume explodes, buying groups put more weight on proof they can validate and defend internally. Yet many case studies still prioritize polished messaging over the specifics buyers look for: measurable outcomes, context and detail that reduces perceived risk and supports sales conversations.   In this session, you’ll learn a practical framework for building case studies and testimonials that are specific, credible and grounded in real client experience – and how to embed those proof points systematically into buyer research journeys, including AI search.

Sales Enablement with AI integration

Drawing on my ongoing work and responsibilities, my presentation will explore how the commoditization of robotics has shifted the competitive advantage towards software and AI-driven solutions. I will discuss how mechanical engineering sales teams can be empowered to effectively sell software, and why a unique selling proposition in software and AI is now essential for success. The session will highlight proven frameworks and practical strategies I have implemented to establish new sales enablement models, focusing on integrating AI into the sales process and providing teams with the tools, knowledge, and confidence to excel in a rapidly evolving market.

Competitive Enablement - Integrating competitive intelligence into sales enablement

Competitive enablement bridges competitive intelligence and sales enablement to give sales teams actionable insights that drive differentiation and win rates. This session will showcase practical frameworks for embedding competitive intelligence into enablement programs through formats ranging from written briefs to interactive workshops.