speaker-photo

Greta Mathiesen

Head of Employer Branding at SEB Group (20k+ employees)
3:30 - 4:00 pm

Tuesday 28 April 2026

To Weave Instead of Hunt – Employer Branding as an Enabler in the Race for Tech Talent

The race for the scarce tech talent has been on for years, and SEB is exploring how strategic Employer Branding can help weave a net that draws talent in, rather than hunting them down. By working with intentional and tailored visual expression, wording and a relevant channel mix, SEB has made tangible results in both attracting and recruiting the tech talent needed for the bank.