Martin Hanauer
Head of HR Development, Training & HR-Sustainability at ADAC (2.5k+ employees)
Dr. Martin Hanauer is a seasoned HR leader at ADAC SE, where he heads strategic initiatives in personal development and training. As the architect behind the ADAC Digital Campus, he has championed a transformative learning culture that reaches across all levels of the organization frontline teams to leadership. His work exemplifies how digital upskilling can become a strategic lever for cultural change, innovation readiness, and employer branding in a rapidly evolving world of work.
2:00 - 2:30 pm
Thursday 13 November 2025
Empowering 5,000+ Minds: How to upskill strategically digital competencies
In a world where digital transformation is no longer optional, how do you empower every employee-from roadside assistance to headquarters the skills and mindset to thrive? Dr. Martin Hanauer shares the story behind the ADAC Digital Campus: a bold, organization-wide learning initiative that blends internal expertise with external insights, E-learning with hands-on experiences, and strategy with storytelling. Discover how ADAC created a shared digital language, reached over 5,000 employees in Europe, and turned learning into a cultural movement—one that’s as human as it is high-tech.