Hannah Deacon
Head of Group Customer Culture & Advocacy at Bank of Ireland (10k+ employees)
4:00 - 4:30 pm
Wednesday 14 October 2026
Building a Customer-Centric Culture – Every Colleague Counts
A true customer centric culture is top down and bottom up and requires all colleagues to understand how their role connects to the customer experience. When we get it right for customers, it’s good for business – customer trust and loyalty is strengthened, advocacy grows, and retention, acquisition and business performance all go in the right direction. This session will share practical interventions, lessons learned and examples from building a customer culture in Bank of Ireland.