speaker-photo

Svetoslava Ande

Team Lead CX Markets & Propositions - Customer Experience Management at Zalando (11k+ employees)
10:00 - 10:30 am

Thursday 28 May 2026

Fostering a Customer Centric Culture

This topic explores the practical steps to cultivate a truly customer-centric organization. Starting with leadership commitment, I will outline strategies to align teams, processes, and technologies toward delivering an outstanding customer experience. A core focus will be the setup of a robust governance framework designed to ensure swift action on identified defects. I will share best practices on using multiple data sources for defect detection and providing stakeholders with self-service dashboards to foster transparency, independent follow-up, and a shared responsibility for quality.