Customer Experience Conference DACH

28 May 2026, Berlin

About the Event

The Customer Experience Conference is a global series where 100+ high-profile CX professionals and decision-makers from the DACH region and Europe come to share their expertise and meet their peers. The participants include CCXOs, VPs of CX, Heads of CX, and Directors from top global companies.

Why Should You Attend?

The Customer Experience Conference is an unparalleled opportunity for CX professionals passionate about delivering exceptional customer experiences. By attending, you will gain invaluable insights from industry leaders, learn about the latest trends and innovations in customer experience, and discover practical strategies to enhance your organization’s CX. The conference features engaging discussions, and ample networking opportunities, allowing you to connect with your peers and expand your professional network.

Sponsored By

Topics

Transforming Customer Feedback into Business Insights

Find out how top companies are using real-time feedback tools and techniques to quickly respond to customer needs and expectations, and to identify and resolve issues before they escalate.

Empowering Customer Support Teams

Construct a seamless and integrated experience across multiple touchpoints and digital channels and explore the benefits of an omnichannel approach, including increased customer engagement and loyalty. Master the delivery of an outstanding digital customer experience, including strategies for omnichannel engagement, personalization, and the use of data and analytics

Elevating CX with Intelligent AI Applications

Examine the impact of AI on enhancing customer experiences. Learn effective techniques for using AI to analyze customer data and feedback, and how to integrate these insights into service improvement and decision-making processes.

Adopting a High-Performing Customer Service Culture

Build a consistent and seamless customer experience from the moment a customer learns about your brand to after the sale. Our speakers also cover best practices for resolving customer issues effectively and efficiently, and for continuously gathering and acting on customer feedback to drive improvement.

Ramping up CX with Intelligent Conversations

Leverage AI and chatbots to improve customer engagement and satisfaction and learn best practices for designing conversational interfaces that are intuitive, effective, and efficient. Discover how to use natural language processing and machine learning to create conversational experiences that provide customers with personalized and relevant information, support, and recommendations

Developing a Systematic Customer-Centric Approach

Explore the importance of placing the customer at the center of all business decisions and strategies and learn practical methods for gathering customer feedback, conducting customer research, and integrating customer insights into decision-making.

Building an Omnichannel CX in the Digital Age

Construct a seamless and integrated experience across multiple touchpoints and digital channels and explore the benefits of an omnichannel approach, including increased customer engagement and loyalty. Master the delivery of an outstanding digital customer experience, including strategies for omnichannel engagement, personalization, and the use of data and analytics

Crafting a Proactive Customer Service Strategy

Learn how to move beyond reactive customer service to a proactive approach that anticipates customer needs and resolves issues before they arise. Explore techniques for implementing predictive analytics, customer journey mapping, and proactive communication strategies that not only improve customer satisfaction but also reduce service costs.

Driving Customer Satisfaction Throughout the Buying Journey

Create a seamless and enjoyable customer experience from pre-purchase to post-purchase and examine the different touchpoints in the customer journey and the impact they have on customer satisfaction. Uncover strategies for creating a consistent brand experience, ensuring a smooth handoff between channels, and resolving customer issues effectively.

Event Speakers

Marcus Nessler

Head of Customer Experience at Samsung Electronics (120k+ employees)

Jorge Bueso

Customer Insights Lead at Elektrobit (2k+ employees)

Tom Simon

Head of Customer Experience & Innovation at Zurich Insurance (36k+ employees)

Uwe Wagner

Leitung Customer Experience PSD-Bund Bechtle SH Bonn at Bechtle (6k+ employees)

Svetoslava Ande

Team Lead CX Markets & Propositions - Customer Experience Management at Zalando (11k+ employees)

Ullas Wadhwa

Director Customer Experience at Hapag-Lloyd AG (13k+ employees)

Jochen Heidenberger

Director Client Relation & Service Center at FIS (45k+ employees)

Sarshar Zandi

Director of Customer Experience at Delivery Hero (6k+ employees)

Testimonials

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of CX professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in the DACH region and Europe and discuss the best practices in the CX domain.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their CX strategies. Our panelists are customer experience experts from diverse industries.

Presentations

Our speakers discuss the latest trends in the CX field. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the CX hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile CX experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge CX strategies and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 to 9:00 am

Arrival, Check-in & Networking Coffee

Registration

9:00-9:30 am

Marcus Nessler

9:30 - 10:00 am

Tom Simon

10:00 - 10:30 am

Fostering a Customer Centric Culture

This topic explores the practical steps to cultivate a truly customer-centric organization. Starting with leadership commitment, I will outline strategies to align teams, processes, and technologies toward delivering an outstanding customer experience. A core focus will be the setup of a robust governance framework designed to ensure swift action on identified defects. I will share best practices on using multiple data sources for defect detection and providing stakeholders with self-service dashboards to foster transparency, independent follow-up, and a shared responsibility for quality.

Svetoslava Ande

10:30 - 11:30 am

Coffee Break/Networking Session

11:30 - 12:00 pm

The Voice of the Customer in Motion: Turning Feedback into Action

Over the past year, the Customer Insights team at Elektrobit has turned market signals and customer feedback into measurable impact through a series of focused initiatives. In this presentation, I will share how we established baseline metrics to make smarter decisions that can drive stable, profitable growth. I will cover quantitative approaches that capture the Voice of the Customer across digital and in-person touchpoints, as well as qualitative conversations where we explored the challenges customers expect us to help them solve. Together, these initiatives have strengthened relationships, accelerated problem resolution, and aligned our offerings with what customers truly value.

Jorge Bueso

12:00 - 12:30 pm

Presentation

12:30 - 1:30 pm

Lunch Break

1:30 - 2:00 pm

The Great Debate

2:00 - 2:30 pm

Jochen Heidenberger

2:30 - 3:00 pm

Coffee Break/Networking Session

3:00-3:30 pm

Uwe Wagner

3:30-4:00 pm

Sarshar Zandi

4:00 - 4:30 pm

Customer Experience Metrics and KPIs: Measuring Success

Understand the key metrics and KPIs essential for measuring and analyzing the success of customer experience initiatives.

Ullas Wadhwa

4:30 - 5:00 pm

Presentation

Get Your Ticket

CX Professionals

CX Professionals 1400€

A world-class conference
Access to an international community of 100+ high-profile CX experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

A world-class conference
Access to an international community of 100+ high-profile CX experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Venue

Mercure Hotel MOA Berlin

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