speaker-photo

Milly Ziva

Head of Brand & Strategic Marketing at Giesecke+Devrient (6.5K+ employees)

Milly is a highly skilled brand and marketing expert, with a wealth of experience in finance and retail multinational organisations. She enjoys all facets of communication, and is passionate about hosting events, personal branding and effective strategies to evolve brand equity. Milly holds a Diploma of Mass Communications, a Bachelor of Communications (Journalism), and a Master of Business (Marketing). In her free time, Milly enjoys pursuing her interests in health and fitness, as well as reading from her personal library.

9:00 - 9:30 am CET

Thursday 13 June 2024

Creating Compelling Content and Community Building

In today's digital age, creating compelling content and building a strong community has become increasingly important for individuals and businesses alike. Whether you are a marketer, entrepreneur, or social media influencer, having a loyal and engaged virtual audience can make all the difference in achieving your goals. This discussion will explore the key elements of creating compelling content and community building, providing practical tips and strategies for success.

First, we will dive into the art of creating content that resonates with your audience. We'll cover the importance of identifying your target audience, understanding their needs and interests, and tailoring your content to meet their expectations. We'll also explore different types of content that can help you stand out in a crowded digital landscape, such as video, reactive and interactive content. In the second half of the talk, we'll focus on community building, discussing strategies for creating a strong online presence, building relationships and engaging with your audience, and fostering a sense of community around your brand. Whether you are just starting out or looking to take your content and community building to the next level, this discussion will provide valuable insights and actionable advice.