Friday 14 June 2024

REHAU 75 – Anchoring Brand Values Throughout a Global Organization

Discover the essence of REHAU 75, an initiative crafted to anchor the company’s values and brand positioning within a global organization on the occasion of REHAU’s 75th anniversary. This presentation invites you to delve into a transformative journey at fostering the sense of belonging of our global workforce. At the heart of this initiative is a forward-thinking, inclusive, and impactful digital engagement platform. I will share with you our strategic approach, our main challenges and key learnings.