Thursday 19 June 2025

For People, By People: Protecting a Human-Focused Brand in the Era of AI

As global companies rush to embrace the efficiencies of artificial intelligence, there are growing concerns about the long-term impacts that A.I. AI-generated content will have on brand integrity. In this session, James Dunne, Director of Content Marketing at Atlas, discusses how his team built a global brand that puts people at its core, while still embracing the innovations of A.I. Learn more about the systems and processes they put in place to manage AI generated content and how transparency with your audience is key to building brand trust.