Content Creation Conference, Ireland

19 June 2025, Dublin

About the Event

The Content Creation Conference is a global series where 100+ high-profile content creation and marketing experts from Ireland come to share their expertise and meet their peers. The participants include CMOs, VPs of Content/Marketing, Heads of Content/Marketing, and Directors from top global companies.

Why Should You Attend?

Attend our conference to stay informed on the latest marketing and content creation trends, network with peers and experts, boost your creativity, and build your personal brand recognition. Enhance your skills and stay ahead of the curve.

Trusted and Sponsored By

Topics

Utilize AI to Supercharge Your Content

Leverage AI, the revolutionary tool transforming content creation and marketing, and discover how it can enhance efficiency, accuracy, and creativity in your work. Stay ahead of the curve and experience the benefits of AI-powered language generation.

Digital Asset Management

Learn how efficiently organizing your digital assets can boost productivity and streamline workflows. Experience the benefits of seamless collaboration and get ahead in the game by learning about digital asset management from experts.

Leverage Your CMS Like a Boss

Explore the latest technologies and applications in the content management systems field and take your efficiency to the next level!

Integrate Storytelling into Your Content Strategy

Find out how to captivate your audience, build emotional connections, and drive engagement with effective storytelling.

Optimize Your Visual Storytelling

Seeing is believing! Discover the art of creating compelling images and videos that resonate with your audience. Leave with a deeper understanding of how to effectively communicate your brand's message and drive results through visually captivating content.

Craft Effective Content Marketing Plans

Unearth the key elements of successful content marketing, including target audience, goals, and measurable tactics. Boost your skills and stay ahead of the competition with the power of expertly crafted content marketing plans.

Leveraging Influencer Marketing for Your Brand

Learn from industry experts on how to harness the power of influencer marketing to reach new audiences and drive real business results.

Social Media Content Marketing

Gain tips on creating impactful content and promoting it effectively on social media. Learn about the latest trends and strategies for building your brand and measuring success.

Brand Compliance

Protect your brand by ensuring consistent messaging and learning how to maintain brand standards, avoid legal issues, and maintain a cohesive brand image.

Event Speakers

Chris Wildish

Director Content Delivery at Novartis (72K+ employees)

Alicia Hannon

Head of Marketing & Communications at eir evo (0-500 employees)

Eoin Weldon

Head of Communications, UK and Ireland, Merck Life Science at Merck Group (24K+ employees)

Claire Curtis

Director Marketing and Communications Europe at Arup (22K+ employees)

Darragh McGinley

Head of Social Media, EMEA at Indeed (18K+ employees)

Conor O’Donovan

Head of Start-Ups, Entrepreneurship & National Enterprise Hub at Enterprise Ireland (1.4K+ employees)

Cian Corbett

Digital Content Marketing Manager, Social Media Lead at AIB (10K+ employees)

Seamus Clancy

Global Senior Communications Manager at Kellanova (23K+ employees)

Andy Wood

Founder | Strategy Partner at Renegade Agency (1-50 employees)

Caoimhe Mulhall

Head of Marketing Europe at Linesight (1.5K+ employees)

James Dunne

Director of Content Marketing at Atlas (2K+ employees)

Steve Russell

VP Sales North America, UK&I, Western Europe at CoreMedia (100-300 employees)

Testimonials

Birgit Ahlborn Vice President Marketing & Communications at NXP Semiconductors (29k+ Employees)

I very much enjoyed the networking opportunities and learned a lot from the speeches and discussions. A great event!

Björn Loose SVP Marketing & Brand at MAN Truck & Bus SE

Great exchange platform with good mixture of topics

Natalia Czulak Content Marketing Manager at Urban Sports Club

The content creation conference was great space for creativity, education, and networking. The highlight for me personally was the talk by SHLOMO on ChatGPT. His presentation was fun, insightful, informative, and showcased the boundless potential of AI in content creation

Patrick Appelt Regional Marketing Manager at WITTENSTEIN SE

I found the format with the short and exciting presentations very good, focused on the essentials. The panel discussions also broke it up very well. Please keep it up!

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of content and marketing professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in Europe and discuss the best practices of content management systems (CMS) and how to integrate visuals and storytelling into your branding strategy.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their content creation and marketing activities. Our panelists are CMS and digital asset management experts from diverse industries.

Presentations

Our speakers discuss the latest trends in the content creation and marketing fields. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the content management and marketing hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile content creation and marketing experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge content strategies and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 - 9:00 am

Registration

9:00 - 9:30 am

Content that Connects: Leveraging PR Skills for Powerful Internal Communication

Learn how PR techniques—such as compelling storytelling, clear messaging, and audience segmentation—can transform internal communications, enhancing development, DEI, culture, and talent acquisition.

Seamus Clancy

9:30 - 10:00 am

How to get the best from your agency - the 70 20 10 rule

How radical candour between agency and client drives better work. Honest and open dialogue has to be a two-way street to get to work that delivers

Chris Wildish

10:00 - 10:30 am

Social Media 2025 – People, Platforms and Performance

As companies’ social media strategies get to grips with Web 3.0 and the TikTokification of the other social channels continues, AIB has implemented content creation that aligns People, Platforms and Performance. Cian Corbett, Digital Content Marketing Manager will illustrate AIB’s strategies for creating content inhouse, working with content creators and embracing social trends to create content that performs.

Cian Corbett

10:30 - 11:00 am

Serving SMEs through personalised content & AI enabled workflows

How Enterprise Ireland support the growth of SMEs through smart delivery of government support services. Real-time personalised content, connecting technology with the human touch, and the next phase of AI enabled workflows.

Andy Wood

Steve Russell

Conor O'Donovan

11:00 am - 12:00 pm

Coffee Break/Networking Session

12:00 - 12:30 pm

For People, By People: Protecting a Human-Focused Brand in the Era of AI

As global companies rush to embrace the efficiencies of artificial intelligence, there are growing concerns about the long-term impacts that A.I. AI-generated content will have on brand integrity. In this session, James Dunne, Director of Content Marketing at Atlas, discusses how his team built a global brand that puts people at its core, while still embracing the innovations of A.I. Learn more about the systems and processes they put in place to manage AI generated content and how transparency with your audience is key to building brand trust.

James Dunne

12:30 - 1:00 pm

Risk and Reputation: Managing Trust and Integrity in AI Powered Marketing

In a comprehensive analysis of over 400 AI use cases across 19 industries and nine business functions, McKinsey & Company identified that AI's greatest potential value lies primarily in marketing and sales (Chui et al., 2018). However, hesitancy towards AI adoption is often due to confusion about its practical applications, a "wait and see" attitude, fear of the unknown, and concerns about the investment required for implementation (Puntoni et al., 2021). This presentation will explore how flexible frameworks for adoption and implementation can enhance transparency and build trust among all stakeholders, from organizations and their staff, and target audiences.

Caoimhe Mulhall

1:00 - 2:00 pm

Lunch Break

2:00 - 2:30 pm

The Great Debate

Interactive Session

2:30 - 3:00 pm

Fueling Reach: How Indeed Scales Organic Social and Influencer Strategy with Speed and Relevance

Discover how Indeed is transforming its organic social and influencer strategy by focusing on relevance, agility, and global adaptability. This session will unpack how the team repurposes content creatively, adapts it for different markets and platforms. Learn how data, influencer partnerships, and local insights power an interest-based approach that drives real results.

Darragh McGinley

3:00 - 3:30 pm

Coffee Break/Networking Session

3:30 - 4:00 pm

Words Matter: Navigating global representation amid multilingual and political challenges - a Q&A session

In today's interconnected world, language and words play a crucial role in shaping a global firm's identity and reputation. This Q&A session will explore the significance of effective communication and the strategic use of language in representing a company across diverse markets. We will delve into the challenges and pressures faced by global firms, including cultural nuances, regional preferences, and external political dynamics. By understanding the power of words and the impact of political landscapes, we can enhance our global presence, foster stronger connections with international audiences, and navigate the complexities of a multilingual and politically charged environment. Join us for an engaging discussion where you can ask questions and discover how thoughtful language choices and political awareness can drive success and create a cohesive global brand.

Claire Curtis

4:00 - 4:30 pm

Creating content for a diverse audience is essential for multinational organisations

Creating content for a diverse audience is essential for multinational organisations, especially given its broad range of stakeholders, including customers, suppliers, and regulators. Here are some strategies that Merck might employ to ensure effective communication: Tailored Messaging: Customising content to address the specific needs and interests of different audience segments. Inclusive Visuals: Using diverse imagery and inclusive design in marketing materials helps to resonate with a wider audience. This can include representing different cultures, genders, and age groups in visuals. Engagement Platforms: Companies may utilize various platforms (social media, websites, webinars) to reach different audiences effectively. Feedback Mechanisms: Actively seeking feedback from diverse audience segments can help companes refine its content strategies. Educational Resources: Providing educational content, such as webinars or informative articles, can help engage diverse stakeholders by addressing their specific interests and concerns. Regulatory Compliance: For regulatory audiences, content is created with a focus on compliance and transparency, ensuring that all necessary information is clearly communicated.

Eoin Weldon

4:30 pm

End

Get Your Ticket

Content and Marketing Professionals

Content and Marketing Professionals 1400€

A world-class conference
Access to an international community of 100+ high-profile content experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship-building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

A world-class conference
Access to an international community of 100+ high-profile content experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship-building

Buy Ticket

Venue

Hotel Riu Plaza The Gresham Dublin

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