Thursday 19 June 2025

Social Media 2025 – People, Platforms and Performance

As companies’ social media strategies get to grips with Web 3.0 and the TikTokification of the other social channels continues, AIB has implemented content creation that aligns People, Platforms and Performance. Cian Corbett, Digital Content Marketing Manager will illustrate AIB’s strategies for creating content inhouse, working with content creators and embracing social trends to create content that performs.