Wednesday 25 March 2026

Don’t Make More Content. Make Better Decisions: A Product Thinking Approach to Creative Impact

"Content” is one of the most used, and least defined, words in any marketing organisation. When everyone owns it, no one does. This session offers a practical framework for content leaders who want to move their teams from reactive execution to strategic impact: by borrowing the rigour of product thinking, building systems that protect rather than constrain creativity, and creating data habits that actually change decisions. Leave with a clearer way to frame content challenges, prioritise investment areas, and lead teams that stay decisive and creatively sharp under pressure and ambiguity.