Content Creation Conference DACH

25 March 2026, Berlin

About the Event

The Content Creation Conference is a global series where 100+ high-profile content creation and marketing experts from the DACH region come to share their expertise and meet their peers. The participants include CMOs, VPs of Content/Marketing, Heads of Content/Marketing, and Directors from top global companies within the DACH region.

Why Should You Attend?

Attend our conference to stay informed on the latest marketing and content creation trends, network with peers and experts, boost your creativity, and build your personal brand recognition. Enhance your skills and stay ahead of the curve.

Sponsored By

Topics

Utilize AI to Supercharge Your Content

Leverage AI, the revolutionary tool transforming content creation and marketing, and discover how it can enhance efficiency, accuracy, and creativity in your work. Stay ahead of the curve and experience the benefits of AI-powered language generation.

Digital Asset Management

Learn how efficiently organizing your digital assets can boost productivity and streamline workflows. Experience the benefits of seamless collaboration and get ahead in the game by learning about digital asset management from experts.

Leverage Your CMS Like a Boss

Explore the latest technologies and applications in the content management systems field and take your efficiency to the next level!

Integrate Storytelling into Your Content Strategy

Find out how to captivate your audience, build emotional connections, and drive engagement with effective storytelling.

Optimize Your Visual Storytelling

Seeing is believing! Discover the art of creating compelling images and videos that resonate with your audience. Leave with a deeper understanding of how to effectively communicate your brand's message and drive results through visually captivating content.

Craft Effective Content Marketing Plans

Unearth the key elements of successful content marketing, including target audience, goals, and measurable tactics. Boost your skills and stay ahead of the competition with the power of expertly crafted content marketing plans.

Leveraging Influencer Marketing for Your Brand

Learn from industry experts on how to harness the power of influencer marketing to reach new audiences and drive real business results.

Social Media Content Marketing

Gain tips on creating impactful content and promoting it effectively on social media. Learn about the latest trends and strategies for building your brand and measuring success.

Brand Compliance

Protect your brand by ensuring consistent messaging and learning how to maintain brand standards, avoid legal issues, and maintain a cohesive brand image.

Event Speakers

Annemarie Koschnicke

Director Content Strategy at Merck Gruppe (60k+ employees)

Sebastian Hering

Head of Social Media at TÜV SÜD (30k+ employees)

Dorothea Heinelt

Director of Marketing at BioNTech SE (3.3k+ employees)

Paloma Salmeron Planells

Head of Brand Communications at GetYourGuide (1k+ employees)

Yasmin Aldini-Zuchtriegel

Head of Division Marketing Operations| Senior Director at Infineon Technologies (57k+ employees)

Martin Müller

Head of Digital Communications at DHL Group (600k+ employees)

Balazs Balogh

Junior Communications Expert at DHL Group (600k+ employees)

Andreas Hildebrand

Head of Content Marketing at Raisin (700+ employees)

Anna Piazza

Marketing Content Lead at Vinted (2k+ employees)

Lisa Bennett

Senior Lead - Global Digital Content at On (3k+ employees)

Testimonials

Birgit Ahlborn Vice President Marketing & Communications at NXP Semiconductors (29k+ Employees)

I very much enjoyed the networking opportunities and learned a lot from the speeches and discussions. A great event!

Björn Loose SVP Marketing & Brand at MAN Truck & Bus SE

Great exchange platform with good mixture of topics

Natalia Czulak Content Marketing Manager at Urban Sports Club

The content creation conference was great space for creativity, education, and networking. The highlight for me personally was the talk by SHLOMO on ChatGPT. His presentation was fun, insightful, informative, and showcased the boundless potential of AI in content creation

Patrick Appelt Regional Marketing Manager at WITTENSTEIN SE

I found the format with the short and exciting presentations very good, focused on the essentials. The panel discussions also broke it up very well. Please keep it up!

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of content and marketing professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in the DACH region and Europe and discuss the best practices of content management systems (CMS) and how to integrate visuals and storytelling into your branding strategy.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their content creation and marketing activities. Our panelists are CMS and digital asset management experts from diverse industries.

Presentations

Our speakers discuss the latest trends in the content creation and marketing fields. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the content management and marketing hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile content creation and marketing experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge content strategies and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 - 9:00 am

Arrival, Check-in & Networking Coffee

Registration

9:00 - 9:30 am

Presentation

Annemarie Koschnicke

9:30-10:00 am

Presentation

10:00 - 10:30 am

The Social Media Balancing Act: Creating Clarity in a World of literally 1,000s of TÜV SÜD Services

Juggling global priorities, content overload, and limited resources? You’re not alone. This session explores how TÜV SÜD brings focus and direction to literally 1,000s of services — not by claiming the complexity is gone, but by working through it step by step. You’ll hear how enablement, clear channel choices, and real expert voices help a brand that is often perceived as conservative show its true, modern side and move closer to becoming a genuinely social-media-driven company. It’s not a flawless journey, but a committed one — and that’s where real change happens.

Sebastian Hering

10:30 - 11:00 am

Presentation

11:00 - 12:00 pm

Coffee Break/Networking Session

12:00 - 12:30 pm

Dorothea Heinelt

12:30 - 1:00 pm

Presentation

Presentation

1:00 - 2:00 pm

Lunch Break

2:00 - 2:30 pm

Cracking the AI Code: Harnessing AI for Smarter, Faster, and Personal Marketing Strategies

As artificial intelligence continue to reshape industries worldwide, their transformative potential for marketers is undeniable. This talk will explore how AI and ML are revolutionizing the way we connect with audiences, optimize campaigns, and deliver hyper-personalized experiences at scale. Through real-world examples, actionable insights, and a glimpse into the future, this talk will demystify these technologies and show how any brand—big or small—can harness their potential. Key Takeaways: • How AI/ML can help marketers predict audience behaviors, automate repetitive tasks, and deliver personalized experiences. • Practical tools and examples that can be implemented immediately to improve efficiency and effectiveness. • Insights into the challenges and future trends shaping AI-driven marketing.

Yasmin Aldini-Zuchtriegel

2:30 - 3:00 pm

Presentation

Paloma Salmeron Planells

3:00 - 3:30 pm

How to achieve high-quality, compliant content with five AI roles in eight steps

Creating genuinely high-quality content with AI remains challenging. Many users assume that one well-crafted prompt is enough, but without structure, compliance awareness and role separation, the results rarely meet professional standards. Andreas Hildebrand, Head of Content Marketing at Raisin, will share a proven process that enables teams to produce compliant, high-impact content for the finance industry across the EU, UK, and US, all the while maintaining a predefined tone of voice. This framework combines five clearly defined AI roles with an eight-step workflow, delivering editorial quality at scale and reducing production time from five to eight hours to just 1.5 to three hours per piece. This approach ensures regulatory accuracy and brand consistency, and eliminates the need for an external content agency. This results in substantial efficiency gains and cost savings.

Andreas Hildebrand

3:30 - 4:00 pm

Coffee Break/Networking Session 2

4:00 - 4:30 pm

The Creator Playbook for Serious Business & Complex Topics

Are we losing the battle against the endless scroll? Communication experts are dealing with complex topics, but the digital world demands instant dopamine. So, how to bridge that gap? This session explores practical strategies for reputation building through content formats, the difference between “edutainment” and “entercation,” and the creator hacks that help transform serious information into content people actually watch – and remember.

Balazs Balogh

Martin Müller

4:30 - 5:00 pm

Enablement Era: Setting Up Content Production Beyond Content Creation Teams

How to enable teams across marketing orgs to access and create content independently with the support of clear brand governance, guardrails, and trained AI tools.

Anna Piazza

5:00 - 5:30 pm

Presentation

Lisa Bennett

5:30 pm

The end

Get Your Ticket

Content and Marketing Professionals

Content and Marketing Professionals 1400€

A world-class conference
Access to an international community of 100+ high-profile content and marketing experts from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

A world-class conference
Access to an international community of 100+ high-profile content and marketing experts from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Venue

Holiday Inn Munich - City Centre, an IHG Hotel

Contact Us