Content Creation Conference DACH

Arrival, Check-in & Networking Coffee

From Storytelling to Trust-Building: The New Mandate for Communicators

Converging technologies are transforming how we live, work, and heal. But as innovation becomes more complex, invisible, and personal, its success depends less on what is technically possible and more on what society is willing to embrace. This keynote examines why trust has become a critical success factor for science- and technology-driven innovation - and what this means for communicators. Drawing on Merck’s cross-sector perspective, the session shows how communication is evolving from storytelling to trust-building, and why communicators are becoming essential enablers of progress.

Your Brand Under Attack - How AI & Zero-Click Messes With Your Brand & How To Solve It

• Understand why AI without brand and compliance controls is high risk
• Hear examples on the negative impact of AI on your brand
• Learn how to use and influence AI to regain control

The Creator Playbook for Serious Business & Complex Topics

Are we losing the battle against the endless scroll? Communication experts are dealing with complex topics, but the digital world demands instant dopamine. So, how to bridge that gap? This session explores practical strategies for reputation building through content formats, the difference between “edutainment” and “entercation,” and the creator hacks that help transform serious information into content people actually watch – and remember.

The Path to Success in the Era of Agentic AI

Bynder partnered with Censuswide Research Consultants to survey 2000 global industry professionals and identify key trends and challenges in DAM, AI and AI Agents. Join us as we reveal the results and share insights on how AI is delivering unprecedented value by transforming marketing operations, optimizing budgets, augmenting workforces, and powering smarter automation.

Don’t Make More Content. Make Better Decisions: A Product Thinking Approach to Creative Impact

"Content” is one of the most used, and least defined, words in any marketing organisation. When everyone owns it, no one does. This session offers a practical framework for content leaders who want to move their teams from reactive execution to strategic impact: by borrowing the rigour of product thinking, building systems that protect rather than constrain creativity, and creating data habits that actually change decisions. Leave with a clearer way to frame content challenges, prioritise investment areas, and lead teams that stay decisive and creatively sharp under pressure and ambiguity.

Cracking the AI Code: Harnessing AI for Smarter, Faster, and Personal Marketing Strategies

As artificial intelligence continue to reshape industries worldwide, their transformative potential for marketers is undeniable. This talk will explore how AI and ML are revolutionizing the way we connect with audiences, optimize campaigns, and deliver hyper-personalized experiences at scale. Through real-world examples, actionable insights, and a glimpse into the future, this talk will demystify these technologies and show how any brand—big or small—can harness their potential. Key Takeaways: • How AI/ML can help marketers predict audience behaviors, automate repetitive tasks, and deliver personalized experiences. • Practical tools and examples that can be implemented immediately to improve efficiency and effectiveness. • Insights into the challenges and future trends shaping AI-driven marketing.

Interactive Session

The Social Media Balancing Act: Creating Clarity in a World of literally 1,000s of TÜV SÜD Services

Juggling global priorities, content overload, and limited resources? You’re not alone. This session explores how TÜV SÜD brings focus and direction to literally 1,000s of services — not by claiming the complexity is gone, but by working through it step by step. You’ll hear how enablement, clear channel choices, and real expert voices help a brand that is often perceived as conservative show its true, modern side and move closer to becoming a genuinely social-media-driven company. It’s not a flawless journey, but a committed one — and that’s where real change happens.

How to achieve high-quality, compliant content with five AI roles in eight steps

Creating genuinely high-quality content with AI remains challenging. Many users assume that one well-crafted prompt is enough, but without structure, compliance awareness and role separation, the results rarely meet professional standards. Andreas Hildebrand, Head of Content Marketing at Raisin, will share a proven process that enables teams to produce compliant, high-impact content for the finance industry across the EU, UK, and US, all the while maintaining a predefined tone of voice. This framework combines five clearly defined AI roles with an eight-step workflow, delivering editorial quality at scale and reducing production time from five to eight hours to just 1.5 to three hours per piece. This approach ensures regulatory accuracy and brand consistency, and eliminates the need for an external content agency. This results in substantial efficiency gains and cost savings.

Enablement Era: Setting Up Content Production Beyond Content Creation Teams

How to enable teams across marketing orgs to access and create content independently with the support of clear brand governance, guardrails, and trained AI tools.