Wednesday 25 March 2026

The Creator Playbook for Serious Business & Complex Topics

Are we losing the battle against the endless scroll? Communication experts are dealing with complex topics, but the digital world demands instant dopamine. So, how to bridge that gap? This session explores practical strategies for reputation building through content formats, the difference between “edutainment” and “entercation,” and the creator hacks that help transform serious information into content people actually watch – and remember.

Wednesday 25 March 2026

Interactive Session

Wednesday 25 March 2026

How to achieve high-quality, compliant content with five AI roles in eight steps

Creating genuinely high-quality content with AI remains challenging. Many users assume that one well-crafted prompt is enough, but without structure, compliance awareness and role separation, the results rarely meet professional standards. Andreas Hildebrand, Head of Content Marketing at Raisin, will share a proven process that enables teams to produce compliant, high-impact content for the finance industry across the EU, UK, and US, all the while maintaining a predefined tone of voice. This framework combines five clearly defined AI roles with an eight-step workflow, delivering editorial quality at scale and reducing production time from five to eight hours to just 1.5 to three hours per piece. This approach ensures regulatory accuracy and brand consistency, and eliminates the need for an external content agency. This results in substantial efficiency gains and cost savings.

Wednesday 25 March 2026

Enablement Era: Setting Up Content Production Beyond Content Creation Teams

How to enable teams across marketing orgs to access and create content independently with the support of clear brand governance, guardrails, and trained AI tools.