Thursday 18 June 2026

Inside the LinkedIn Algorithm: What Corporate Accounts Need to Know

The LinkedIn algorithm is constantly changing - but the principles behind high-performing corporate accounts remain surprisingly consistent. This session cuts through the noise to show what the algorithm rewards, what it suppresses, and how brands can adapt without chasing trends. Looking at real corporate accounts that are getting it right, the role of employee engagement in extending reach, and how senior leaders — particularly CEOs — can transform performance when their voice is part of the strategy.