Catarina S. Martins
Global Channel Marketing Director at Schneider Electric (158k+ employees)
4:00 - 4:30 pm
Thursday 18 June 2026
Transforming Customer Loyalty Through the Power of Data
Customer loyalty today is built on relevance, trust, and experience—not just products or rewards. Data is the key driver behind this shift. Drawing on experience at Google, Samsung, and Schneider Electric, this session explores how organizations across industries use data to better understand customers, personalize engagement, and anticipate needs at scale. It highlights how analytics and AI can turn insights into action, creating loyalty that is emotional, long-term, and value-driven.