Thursday 18 June 2026

Think Like a Journalist: The Art and Science of Storytelling in an AI Age.

Creating impactful corporate content is all about storytelling. And some of the world’s best storytellers are journalists. In this conversation/presentation with a former TV News editor, now head of content, we’ll look at how journalistic thinking can help create great content that drives audience engagement and cuts through in a world of AI. From viral headlines to the intersection between fact and emotion and the importance of repeat and repeatability.