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Laurel McKenzie

Principal Behavioral Scientist, CoachHub (1k+ employees)
I’m a behavioral scientist and cognitive performance expert committed to transforming how individuals and organizations achieve peak performance. By blending evidence-based psychological insights with real-world strategies, I specialize in generating effective interventions that maximize human potential. Currently pursuing a PhD in Industrial/Organizational Psychology, my research explores the impact of healthy lifestyle behaviors on work performance. I challenge conventional thinking around human performance and develop innovative strategies that empower people to excel. My career spans roles including working for US Military Special Operations units, where I optimized human performance for elite military personnel, and my current position at CoachHub, where I lead innovations in coaching technology and behavior change strategies. These experiences give me a unique perspective on performance optimization in high-pressure environments. My work sits at the intersection of human capabilities, innovation, and technology, where I continuously explore novel approaches to unlock peak potential and drive excellence. Driven by curiosity, scientific rigor, and exploring the unknown, I like to work with forward-thinking organizations committed to redefining success through the science of human behavior. - Grab your copy of my FREE ebook on the 5 healthy habits you need to get right today here: https://mailchi.mp/3f863d7b4a27/5-healthy-habits - Learn more about human behavior and insights you can apply to everyday life on my YouTube channel: https://www.youtube.com/@OkSoListen - Follow me on Instagram: ok_solisten
9:30 - 10:00 am CET

Tuesday 8 April 2025

“Beyond the Hype: How AI Coaching Can Drive Lasting Behavioral Change”

AI coaching isn’t just a chatbot gimmick—it can be a powerful tool for personal and professional growth. Unlike ChatGPT, which pulls from the internet’s noise, true AI coaching is built on science. It’s grounded in proven psychological theories that drive real behavioral change through coaching conversations. In this keynote, we’re cutting through the hype and showing why AI coaching produces higher-quality, more reliable conversations than any generic AI assistant. We’ll tackle the big fear head-on: Does AI make people dumber? No. In fact, AI coaching does the opposite—it sharpens cognitive skills, deepens self-awareness, and accelerates personal and professional growth.