Mariana Rolim
Head of Employee Experience at Sandvik Mining & Rock Solutions (21k+ employees)
Brazilian HR leader with over 20 years of global experience, lived and worked in three countries outside Brazil—Mexico, the United States, and Sweden—holding strategic business HR roles across talent, performance, and organizational development. Since 2022, based in Sweden, leading the Employee Experience at a global company level with +18,000 employees, driving the shift to an employee-centric culture. The work spans Talent Attraction, Engagement, Learning & Development, DE&I, and Talent Management.
04:30 - 05:00 pm CET
Wednesday 7 May 2025
“Persona-Driven HR: A Strategic Framework to Empower Business and Employee Success”
How we created a persona-driven HR framework to better understand our workforce. In this session, I’ll outline the key steps we followed—from gathering insights to building meaningful employee personas—and how this foundation can shape more focused, relevant solutions across the employee journey. This session offers practical takeaways for HR leaders looking to design more intentional and human-centered strategies.