Julia Freytag
Director People & Culture Development at SIXT (8k+ employees)
HR leader with 6+ years of experience in leading CoEs and global HR projects in an international environment. Passionate about providing HR products, processes, and services that create value for the business and foster employee engagement. Excellent analytical and problem-solving as well as communication and networking skills.
9:00 - 9:30 am
Thursday 13 November 2025
Winning the Performance Game: Building a Culture Where Talent and Results Thrive
Many organizations believe that the key to performance lies in the right tools, but even the most advanced system fails if it doesn’t fit the company’s culture. In this keynote, Julia Freytag explores the two core ingredients of effective performance management: a state-of-the-art framework and a process deeply rooted in cultural reality. Drawing from SIXT’s high-performance culture, where results matter as much as growth, Julia will share how the company designed a performance process that empowers top talent, addresses low performance with clarity, and serves as the heartbeat of SITX’s broader talent and development ecosystem.