Sandra Goettsch

Directeur HR People at PostNL (32k+ employees)

Sandra Goettsch is a seasoned HR leader with a proven track record in driving organizational transformation, leadership development, and strategic HRM across complex environments. She currently serves as Director HR People at PostNL, overseeing strategic workforce planning, talent development, employee experience, and diversity initiatives for a workforce of over 32000 employees. Sandra previously served as Director of HRM at Nyenrode Business University, where she spearheaded cultural change, internationalization, and ESG initiatives. With a bicultural background and decades of experience across sectors including education, insurance, and industry, she brings a strong combination of implementation power and people-centered leadership. Sandra is passionate about shaping the future of work and frequently speaks on HR trends and transformational leadership at national and international conferences.

12:00 - 12:30 pm

Thursday 20 November 2025

Human at the Core: Digitizing HR for Impact in a Complex Workforce within e-commerce

How do you lead large-scale HR digitization without losing the human touch? In this session, Sandra Goettsch, HR Director at PostNL, shares practical lessons from transforming HR processes across a large, diverse, and dynamic workforce. From strategic workforce planning to AI-supported talent development and recruitment. We will explore how data, technology, and robots can empower—not replace—human-centered HRM. With real-world examples from the e-commerce sector, she will show how automation, AI, and employee journeys can increase both operational efficiency and employee engagement. Attendees will gain insights into designing digital HR strategies that are scalable, inclusive, and grounded in trust.