speaker-photo

Ola Makri

Head of Customer Experience at GetYourGuide (1K+ employees)
As the Head of Customer Experience at GetYourGuide, Oltjona leads a team of experts who are passionately committed to delivering exceptional customer experience and commercial performance. She has over 15 years of international experience in multicultural, fast-paced companies, where she has established a culture of customer centricity and delivered best-in-class NPS results and experience differentiators. Her core competencies include customer experience management, strategy development, efficiency improvement, program management, product management, and performance monitoring. She uses customer insights and data to drive decision-making and engage cross-functional teams to deliver innovative solutions that meet customer needs and business goals. Oltjona has a diverse professional and cultural background gained in Canada, Albania, Ireland, Malta, and Germany. She is motivated by creating value for customers and stakeholders, and by constantly learning and growing in her field.
3:00 - 3:30 pm CET

Thursday 3 April 2025

Beyond Automation: Leveraging Generative AI to Transform Customer Experience

This talk highlights how generative AI can reshape customer experience by going beyond simple automation to create genuine value. We’ll discuss key elements—from setting a clear strategy and fostering a supportive culture to using customer service as a smart launching point. You’ll walk away with practical steps on starting small, scaling quickly, and keeping humans in the loop—ensuring AI drives real impact for both customers and teams