At Deutsche Bank's Autobahn Technology Platform, we use a data-driven approach to improve the customer experience (CX). Our advanced analytics tool helps us track how customers interact with our services, measure performance, and understand which features are most used.
By employing real-time data analytics in addition to user research and other qualitative techniques, we can make smarter decisions that save time and reduce costs. This presentation will showcase how our analytics solution is seamlessly integrated into our CX strategy and development process, helping us deliver better experiences for our customers.