Mattias Malmer
Thursday 3 April 2025
Marketing Without the Mayhem: Smarter Workflows, Bigger Impact
Marketing should be about big ideas, not endless email chains, chaotic approvals, or lost files. A Customer Marketing Platform (CMP) brings order to the madness, helping teams manage content, campaigns, and collaboration in one seamless workflow. This session will showcase how a CMP removes friction, boosts efficiency, and gives marketers more time to focus on what really matters – creating great experiences. You’ll see firsthand how structured workflows and frictionless collaboration drive better results, followed by an inside look at how AI is set to make marketing coordination even more intelligent and automated, through AI agents.
Thursday 3 April 2025
CX: Tools, Processes, and Community. How Analytics Enhances Business Outcomes.
At Deutsche Bank's Autobahn Technology Platform, we use a data-driven approach to improve the customer experience (CX). Our advanced analytics tool helps us track how customers interact with our services, measure performance, and understand which features are most used. By employing real-time data analytics in addition to user research and other qualitative techniques, we can make smarter decisions that save time and reduce costs. This presentation will showcase how our analytics solution is seamlessly integrated into our CX strategy and development process, helping us deliver better experiences for our customers.