Thursday 13 June 2024

Reinventing Christmas.

Coca-Cola and Christmas go back decades.

Every year Santa Claus makes its debut on the labels in December, the iconic Coca-Cola X-mas truck drives around the country to bring joyful experiences, and consumers are invited to share the magical taste of Coca-Cola when coming together with their loved ones around the Christmas Tree.

So why was 2023 so special?

Because we decided to break the clutter and bring novelty: from the CGI Drone show in Cologne’s Christmas Market to experiencing designing your own digital Coca-Cola Xmas card. And then we joined hands with DB Cargo to bring the magic of the Coca-Cola Xmas truck to even more consumers by rail.

Join me to discover the details of execution and the outstanding results it generated.