Thursday 19 November 2026

The New Playbook – Search in the Age of AI

I will be discussing how search behaviour has changed, and how companies need to lean in to these new behaviours to help customer find what they want. Queries are not like traditional google searches – they are personal and connected to a much more detailed need. Companies can use their digital content on web and social media to address each query – these two areas are now fundamentally connected. Relevance vs personalisation – what is what Leveraging owned social media channels for search Participating in other forums – a good idea of not?