Thursday 19 November 2026

From Social Media Manager to a Multichannel Guru: Growing Expertise, Data, and Creativity Across a Global Organisation

• Present the role of a SoMe manager – how that has developed into a multi-knowledge combo of fields.
• Present the role of a SoMe manager going forward in the AI era.
• Present how expertise is scattered in large organisation across different countries.
• Present how to feel that you belong, with your peers, how to build that community and build a foundation for creativity.
• Upsides of being all around in different teams and then organised in a pool of experts. Create a: “This is the best meeting of the week.” “This chat is the best chat of all.
•  Show data on how we worked to save time in reporting, save time coming up with new ideas, increase synergy effects in problem-solving, etc
• Cover why "let's put it on social" is not a viable strategy any longer. SoMe is not a single channel - it’s multiple – and it used to have one thing in common – being social – but now its evolved into entertainment and tv.
•  How to scale data insights and data habits – in the AI era – this is the basic lego block you need to have in place first. And, why working together across multiple teams will support that