Tuesday 27 October 2026

AI Influencers: Hype, Opportunity or the Future of the Creator Economy?

How AI Influencers are reshaping marketing, content creation, and the Creator Economy. Explore the opportunities they create, the risks they bring, and what the future may hold for brands, creators, and consumers.

Tuesday 27 October 2026

Tuesday 27 October 2026

From "Best" to "I Need It": Turning Product Superiority into Memorable Content

A practical framework for translating product superiority into relevant content across the customer journey that increases "First Choice”. With the Bosch Series 6 Kitchen Machine launch, the team pioneered a different way of thinking in the company that pushed our product superiority communications content in a completely different direction. It’s now one of our best-selling appliances in the market.