Thursday 16 October 2025

Best Practices from SAP: Increase Revenue and Brand Awareness by Empowering Your Teams to Create Videos Themselves

There is a black box in corporate video creation that hardly any company has on its radar but when you unlock it, you are rewarded with increased revenue and brand awareness. Most content creation teams juggle between internal video studios and external media agencies to create high-quality video content. Nevertheless, when you empower your sales teams to create personalized video messages and your marketing teams to cover corporate events via social videos, you close deals faster, increase Share of Voice and double down on engagement. Based on the example of SAP, Alexandra Witte will share her best practices from 10 years of corporate DIY-video communications in sales and marketing.