Content Creation Conference DACH

16 October 2025, Munich

About the Event

The Content Creation Conference is a global series where 100+ high-profile content creation and marketing experts from the DACH region come to share their expertise and meet their peers. The participants include CMOs, VPs of Content/Marketing, Heads of Content/Marketing, and Directors from top global companies within the DACH region.

Why Should You Attend?

Attend our conference to stay informed on the latest marketing and content creation trends, network with peers and experts, boost your creativity, and build your personal brand recognition. Enhance your skills and stay ahead of the curve.

Sponsored By

Topics

Utilize AI to Supercharge Your Content

Leverage AI, the revolutionary tool transforming content creation and marketing, and discover how it can enhance efficiency, accuracy, and creativity in your work. Stay ahead of the curve and experience the benefits of AI-powered language generation.

Digital Asset Management

Learn how efficiently organizing your digital assets can boost productivity and streamline workflows. Experience the benefits of seamless collaboration and get ahead in the game by learning about digital asset management from experts.

Leverage Your CMS Like a Boss

Explore the latest technologies and applications in the content management systems field and take your efficiency to the next level!

Integrate Storytelling into Your Content Strategy

Find out how to captivate your audience, build emotional connections, and drive engagement with effective storytelling.

Optimize Your Visual Storytelling

Seeing is believing! Discover the art of creating compelling images and videos that resonate with your audience. Leave with a deeper understanding of how to effectively communicate your brand's message and drive results through visually captivating content.

Craft Effective Content Marketing Plans

Unearth the key elements of successful content marketing, including target audience, goals, and measurable tactics. Boost your skills and stay ahead of the competition with the power of expertly crafted content marketing plans.

Leveraging Influencer Marketing for Your Brand

Learn from industry experts on how to harness the power of influencer marketing to reach new audiences and drive real business results.

Social Media Content Marketing

Gain tips on creating impactful content and promoting it effectively on social media. Learn about the latest trends and strategies for building your brand and measuring success.

Brand Compliance

Protect your brand by ensuring consistent messaging and learning how to maintain brand standards, avoid legal issues, and maintain a cohesive brand image.

Event Speakers

Alexandra Witte

Strategic Marketing Initiatives Lead, Europe and APAC at SAP (120k+ empolyees)

Marie-Theres Hellbrügge

Social Media Strategist & Content Creator for TikTok & Instagram at ISAR Klinikum (501-1k employees)

Luke Roberts

Global Director, Digital Strategies & Growth Markets, Bynder (501-1k employees)

Linnéa Hildenbrandt

Chief of Content at STRABAG (86k+ employees)

Weronika Czekaj

Head of Marketing Strategy & Programs, Hospitality at Amadeus (20k+ employees)

Isabella Nutz

Chief of Channel at STRABAG (86k+ employees)

Philipp Wolf

Head of Marketing DACH at PlayPlay (1-500 employees)

Thomas Theuringer

Senior Director, Head of Content Marketing at QIAGEN (5k+ employees)

Anna Rössler

Central Europe Marketing Manager | Social Media at Boston Consulting Group (39k+ employees)

Dennis Torchetti

Regional Vice President at Sitecore (1.5k+ employees)

Sofia Bremin Leth

Senior Product Manager of Produce at Papirfly. (1 - 500 employees)

Thomas Obermeier

Lead Value Consultant & Digital Strategy at Sitecore (1.5k+ employees)

Testimonials

Birgit Ahlborn Vice President Marketing & Communications at NXP Semiconductors (29k+ Employees)

I very much enjoyed the networking opportunities and learned a lot from the speeches and discussions. A great event!

Björn Loose SVP Marketing & Brand at MAN Truck & Bus SE

Great exchange platform with good mixture of topics

Natalia Czulak Content Marketing Manager at Urban Sports Club

The content creation conference was great space for creativity, education, and networking. The highlight for me personally was the talk by SHLOMO on ChatGPT. His presentation was fun, insightful, informative, and showcased the boundless potential of AI in content creation

Patrick Appelt Regional Marketing Manager at WITTENSTEIN SE

I found the format with the short and exciting presentations very good, focused on the essentials. The panel discussions also broke it up very well. Please keep it up!

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of content and marketing professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in the DACH region and Europe and discuss the best practices of content management systems (CMS) and how to integrate visuals and storytelling into your branding strategy.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their content creation and marketing activities. Our panelists are CMS and digital asset management experts from diverse industries.

Presentations

Our speakers discuss the latest trends in the content creation and marketing fields. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the content management and marketing hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile content creation and marketing experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge content strategies and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 - 9:00 am CET

Arrival, Check-in & Networking Coffee

Registration

9:00 - 9:30 am CET

Best Practices from SAP: Increase Revenue and Brand Awareness by Empowering Your Teams to Create Videos Themselves

There is a black box in corporate video creation that hardly any company has on its radar but when you unlock it, you are rewarded with increased revenue and brand awareness. Most content creation teams juggle between internal video studios and external media agencies to create high-quality video content. Nevertheless, when you empower your sales teams to create personalized video messages and your marketing teams to cover corporate events via social videos, you close deals faster, increase Share of Voice and double down on engagement. Based on the example of SAP, Alexandra Witte will share her best practices from 10 years of corporate DIY-video communications in sales and marketing.

Alexandra Witte

9:30 - 10:00 am CET

Bynder Solves the Content Paradox “Balancing scale, speed, and brand consistency”

In today’s digital economy, content is both the fuel and the fire - powering customer experiences, brand relevance, and business growth. Yet as demand for personalized, omnichannel content skyrockets, so do the challenges. More teams, more channels, more formats… and less time.This is the content paradox: the more content you create to stay competitive, the harder it becomes to manage effectively. Quality suffers. Brand consistency slips. Silos grow.Solving this paradox doesn’t just require more content, it requires a smarter, unified approach to managing it. That’s where Bynder comes in.As the system of record for content operations, Bynder empowers teams across the business, and beyond, to create, manage, and deliver content experiences at scale. From internal marketing teams to global partners and digital ecosystems, Bynder provides a centralized, secure foundation for content that’s fast, flexible, and always on-brand.

Luke Roberts

10:00 - 10:30 am CET

Building an Integrated Content Team

Great content doesn’t happen in silos. Explore QIAGEN’s journey of uniting strategy, creation, and execution into one integrated team. Gain insights into structuring content operations for greater agility, quality, and business impact.

Thomas Theuringer

10:30 - 11:00 pm CET

The Real Future of Content: Why Brands Still Need Humans

AI makes it easier than ever to produce content at speed—but without human oversight, it can quickly erode brand trust. In this session, Sofia Bremin Leth, Senior Product Manager at Papirfly, explores why humans remain essential in content creation, backed by real-world examples and consumer data. She will show how leading marketing teams use Papirfly to achieve the efficiency of AI while safeguarding compliance, brand consistency, and authentic customer engagement

Sofia Bremin Leth

11:00 - 12:00 pm CET

Coffee Break/Networking Session

12:00 - 12:30 pm CET

More Video in Your Content Mix: How to Add Real "Wow" to Your Message

Video now makes up 82% of all internet traffic. No surprise—it’s the heartbeat of social media, outperforms blog posts, and is far more impactful than static content. Yet for many content marketers, video still feels out of reach. This session is designed to inspire and empower. Philipp Wolf shares how his former love-hate relationship with video turned into a game-changing part of his content strategy. He’ll reveal practical best practices and AI-powered solutions that make video creation feel almost effortless.

Philipp Wolf

12:30 - 1:00 pm CET

How Strategic Communication Is Powering STRABAG’s Sustainability Transformation

In an industry long defined by tradition and high energy consumption, STRABAG is rewriting the narrative – placing sustainability at the core of its identity. But this shift isn’t just about greener practices; it’s about how the company communicates its purpose, engages stakeholders, and builds trust. Discover how STRABAG’s bold, transparent, and forward-looking communication strategy is not only supporting its sustainability goals but also reshaping perceptions across the construction sector.

Isabella Nutz

Linnéa Hildenbrandt

1:00 - 2:00 pm CET

Lunch Break

Lunch Break

2:00 - 2:30 pm CET

Interactive Session

The Great Debate

2:30 - 3:00 pm CET

Presentation

Dennis Torchetti

Thomas Obermeier

3:00 - 3:30 pm CET

Coffee Break/Networking Session

3:30 - 4:00 pm CET

The Art of Thought Leadership: Best Practices for Senior Leaders on LinkedIn

What does it take for executives to craft LinkedIn content that positions them as trusted thought leaders? In this session, together we’ll unpack best practice formats that elevate leadership voices and deliver measurable impact in today’s digital landscape.

Anna Rössler

4:00 - 4:30 pm CET

Strategic Content in Motion: Aligning Data, Messaging, and Sales

In today’s fast-moving landscape, content strategy can’t live in isolation. This session takes you inside the development of a full-funnel marketing campaign built for the hospitality sector—where content didn’t just inform, it activated. From market intelligence to persona-based messaging, discover how a dynamic, modular content ecosystem was deployed to engage hoteliers across channels and stages of the buyer journey. We’ll explore how performance metrics shaped real-time adjustments, and why tight alignment with sales was critical to moving from engagement to action. If you’re ready to evolve your content from static assets to a coordinated growth engine, this conversation is for you.

Weronika Czekaj

4:30 pm CET

The end

Get Your Ticket

Content and Marketing Professionals

Content and Marketing Professionals 1400€

A world-class conference
Access to an international community of 100+ high-profile content and marketing experts from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

A world-class conference
Access to an international community of 100+ high-profile content and marketing experts from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Venue

Holiday Inn Munich - City Centre, an IHG Hotel

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