Thursday 16 October 2025

The Real Future of Content: Why Brands Still Need Humans

AI makes it easier than ever to produce content at speed—but without human oversight, it can quickly erode brand trust. In this session, Sofia Bremin Leth, Senior Product Manager at Papirfly, explores why humans remain essential in content creation, backed by real-world examples and consumer data. She will show how leading marketing teams use Papirfly to achieve the efficiency of AI while safeguarding compliance, brand consistency, and authentic customer engagement