Tushar Marwaha
Tushar is the Commercial Director DACH at Ibexa, a leading European provider of Digital Experience Platforms (DXP). With over 10 years of experience in the software industry, he is an expert in digital B2B consulting, advanced digital transformation, and developing strategic roadmaps for CMS/DXP/Commerce solutions.
Friday 28 March 2025
Future-Driven Content Strategy: Personalization, Go-To-Market, and Omnichannel Communications with a DXP
How can you optimize your content to future-proof your go-to-market strategy while ensuring that your message effectively reaches, engages, and resonates with your target audience? In a globalized world, delivering the right content, at the right time, through the right channel, to the right person is more important than ever. This session will provide valuable insights into AI tools, personalization capabilities, and practical use cases of Digital Experience Platforms (DXPs), equipping you with actionable tips to successfully develop a forward-thinking content strategy.