Content Creation Conference DACH

28 March 2025, Berlin

About the Event

The Content Creation Conference is a global series where 100+ high-profile content creation and marketing experts from the DACH region come to share their expertise and meet their peers. The participants include CMOs, VPs of Content/Marketing, Heads of Content/Marketing, and Directors from top global companies within the DACH region.

Why Should You Attend?

Attend our conference to stay informed on the latest marketing and content creation trends, network with peers and experts, boost your creativity, and build your personal brand recognition. Enhance your skills and stay ahead of the curve.

Trusted and Sponsored By

Topics

Utilize AI to Supercharge Your Content

Leverage AI, the revolutionary tool transforming content creation and marketing, and discover how it can enhance efficiency, accuracy, and creativity in your work. Stay ahead of the curve and experience the benefits of AI-powered language generation.

Digital Asset Management

Learn how efficiently organizing your digital assets can boost productivity and streamline workflows. Experience the benefits of seamless collaboration and get ahead in the game by learning about digital asset management from experts.

Leverage Your CMS Like a Boss

Explore the latest technologies and applications in the content management systems field and take your efficiency to the next level!

Integrate Storytelling into Your Content Strategy

Find out how to captivate your audience, build emotional connections, and drive engagement with effective storytelling.

Optimize Your Visual Storytelling

Seeing is believing! Discover the art of creating compelling images and videos that resonate with your audience. Leave with a deeper understanding of how to effectively communicate your brand's message and drive results through visually captivating content.

Craft Effective Content Marketing Plans

Unearth the key elements of successful content marketing, including target audience, goals, and measurable tactics. Boost your skills and stay ahead of the competition with the power of expertly crafted content marketing plans.

Leveraging Influencer Marketing for Your Brand

Learn from industry experts on how to harness the power of influencer marketing to reach new audiences and drive real business results.

Social Media Content Marketing

Gain tips on creating impactful content and promoting it effectively on social media. Learn about the latest trends and strategies for building your brand and measuring success.

Brand Compliance

Protect your brand by ensuring consistent messaging and learning how to maintain brand standards, avoid legal issues, and maintain a cohesive brand image.

Event Speakers

Sonja Baums

Head of Brand Content Creation at NXP Semiconductors (34K+ employees)

David Rothenhaeuser

Vice President & Head of Global Marketing Communications at SPORTFIVE (1.5K+ employees)

Volker John

GTM Lead at Adobe (38K+ employees)

Miriam Weidner

Chief Marketing Officer at XTM International (0-500 employees)

Janina Benz

Head of Marketing & Communication at DEKRA (49K+ employees)

Tushar Marwaha

Commercial Director DACH at Ibexa (0-500 employees)

Daniela Seufert

Content and Project Manager at PUMA SE (19K+ employees)

Stefan Gass

CMO and Board Member at Papirfly (0-500 employees)

Zoe Schirren

Head of Marketing at inne (0-500 employees)

Cliff Crosbie

VP, AI Consultancy at Bynder (0-500 employees)

Matthias Straub

Head of Content Creation at ZEISS Group (8K+ employees)

Olena Androshchuk

Head of Corporate Communications at Henkel Ukraine (0-1K employees)

Will Robinson

Chief Customer Officer at Hygraph (0-500 employees)

Testimonials

Birgit Ahlborn Vice President Marketing & Communications at NXP Semiconductors (29k+ Employees)

I very much enjoyed the networking opportunities and learned a lot from the speeches and discussions. A great event!

Björn Loose SVP Marketing & Brand at MAN Truck & Bus SE

Great exchange platform with good mixture of topics

Natalia Czulak Content Marketing Manager at Urban Sports Club

The content creation conference was great space for creativity, education, and networking. The highlight for me personally was the talk by SHLOMO on ChatGPT. His presentation was fun, insightful, informative, and showcased the boundless potential of AI in content creation

Patrick Appelt Regional Marketing Manager at WITTENSTEIN SE

I found the format with the short and exciting presentations very good, focused on the essentials. The panel discussions also broke it up very well. Please keep it up!

Engaging Activities

Networking and 1:1 Meetings

Our event is an outstanding gathering of content and marketing professionals from Europe, reputable solution providers, and world-class experts. It’s an exceptional opportunity to expand your network in the DACH region and Europe and discuss the best practices of content management systems (CMS) and how to integrate visuals and storytelling into your branding strategy.

Engaging Panel Discussions and Q&A Sessions

Interact with our panelists, ask questions, discuss your challenges, and learn how the largest companies around the world have solved problems similar to yours and how they optimize their content creation and marketing activities. Our panelists are CMS and digital asset management experts from diverse industries.

Presentations

Our speakers discuss the latest trends in the content creation and marketing fields. The attendees can always engage in the discussion with questions and comments in the Q&A sessions. Most importantly, you learn how top companies are dealing with those challenges and you get inspiration on how you can improve the results of your team’s work.

Live Interviews

Enjoy a spontaneous and engaging discussion around one of the content management and marketing hot topics. It’s a remarkable opportunity to address new challenges in a more practical way.

Community and Benchmarking

Access an international community of 100+ high-profile content creation and marketing experts and decision-makers from top companies in the DACH region and have an insight into the new cutting-edge content strategies and grab the chance to evaluate your accomplishments compared to your peers.

Pre/Post-Event Activities

Enhance your conference experience by signing up for exclusive pre/post-event activities brought to you by our partners. Indulge in delectable dinner, raise a glass at a cocktail party, engage in thought-provoking roundtables, or sharpen your skills at a workshop.

Event Agenda

8:00 - 9:00 am CET

Registration

9:00 - 9:30 am CET

From Employees for Employees – Strengthening a Culture of Innovation on a Shoestring

Join Sonja Baums on a global internal NXP Innovation World Tour. For one of the most innovative companies worldwide, collaboration between multiple diverse teams is the foundation to innovation and key to success. Yet, globally spread teams and hybrid working environments are challenging. Learn how NXPs strong values are the bedrock of a successful campaign that´s build on a shoestring.

Sonja Baums

9:30 - 10:00 am CET

Navigating the age of content abundance: The future of marketing with GenAI.

Stay ahead in the age of content abundance with strategic insights. Learn how to drive competitive success with generative AI. In our latest research we found that 63% of creative professionals are concerned that generative AI will lead to homogeneous content that does not stand out and ultimately limit their ability to drive marketing results. This research-packed session explores five key themes to help you navigate the world of generative AI and provides three key steps to future-proof your creative strategies. We cover everything from scaling content production to keeping your brand unique, all while highlighting how to use AI responsibly.

Volker John

10:00 - 10:30 am CET

From Local to Global: How DEKRA Transformed its Content Strategy to Strengthen Global Brand Presence and increase Customer-Centricity

Janina Benz

10:30 - 11:00 am CET

How Leading Global Brands Leverage AI to Drive Growth

In this session, Daniela Seufert from PUMA and Cliff Crosbie, a global executive with experience at Apple, IKEA, and Nokia, will showcase how iconic brands like PUMA, are embracing Bynder’s AI-powered Digital Asset Management (DAM) platform to drive innovation. Daniela will share insights in how Bynder streamlines workflows for asset creation, content management, and collaboration, while AI features simplify processes and boost efficiency. Attendees will gain valuable insights on implementing AI and DAM tools to enhance team collaboration and stay competitive in the evolving digital landscape.

Daniela Seufert

Cliff Crosbie

11:00 am - 12:00 pm CET

Coffee break/Networking session

12:00 - 12:30 pm CET

Form Strategy to Post – How to Break Down Big Ideas to Single Content Assets

ZEISS is constantly developing its corporate strategy according to its brand core: Seeing beyond. Learn how an overarching brand strategy can be converted into content assets by applying a coherent content strategy.

Matthias Straub

12:30 - 1:00 pm CET

Allowing Creativity while still being Consistent

In this session, Papirfly will share best practices on leveraging automation to streamline on-brand content creation. By reducing the manual effort required to maintain brand consistency, marketing and design teams can reclaim valuable time. This shift enables creatives to focus on innovation rather than repetitive brand enforcement. Discover how automation empowers teams to work smarter, unlocking greater efficiency and creativity in the process.

Stefan Gass

1:00 - 2:00 pm CET

Lunch break

2:00 - 2:30 pm CET

Cracking the Code: How Content Marketing Turns Movements into Brand Power!

Great content isn’t just storytelling, it’s strategy. In this keynote, discover how to leverage white papers like "The Rise of Women’s Football. A movement. Not a moment." to build authority, engage audiences, and drive real business impact. Learn how to turn insights into compelling narratives that position your brand at the heart of cultural movements. Don't just follow the trend - lead it! https://sportfive.com/beyond-the-match/media/womens-football-whitepaper

David Rothenhaeuser

2:30 - 3:00 pm CET

Future-Driven Content Strategy: Personalization, Go-To-Market, and Omnichannel Communications with a DXP

How can you optimize your content to future-proof your go-to-market strategy while ensuring that your message effectively reaches, engages, and resonates with your target audience? In a globalized world, delivering the right content, at the right time, through the right channel, to the right person is more important than ever. This session will provide valuable insights into AI tools, personalization capabilities, and practical use cases of Digital Experience Platforms (DXPs), equipping you with actionable tips to successfully develop a forward-thinking content strategy.

Tushar Marwaha

3:00 - 3:30 pm CET

You Can’t Spell Fail Without AI

The future of content management will be AI-native but what can we learn from the many mishaps and failures that badly used AI has caused and how does that help us learn how to shape the future landscape of CMS?

Will Robinson

3:30 - 4:00 pm CET

Coffee break/Networking session

4:00 - 4:30 pm CET

The Global Content Matrix: How to Maximize Your Impact Across Different Markets

How do you decide which content to localize, how deeply to adapt it, and which markets to prioritize? In this session, Miriam Weidner introduces The Global Content Matrix, a practical framework for making strategic localization decisions that drive measurable business outcomes in a systematic way. Discover actionable insights to effectively scale your content's impact globally while maintaining efficiency.

Miriam Weidner

4:30 - 5:00 pm CET

Crisis-Proof Content: A Playbook for Communicating in a BANI World

In today’s fast-changing world, filled with external challenges and geopolitical crises, a crisis can escalate in minutes—from social media backlash to the rapid spread of misinformation. To protect brand reputation, content creators and marketers must be alert and well equipped to adapt their communication strategies to the new reality of BANI (Brittle, Anxious, Nonlinear, Incomprehensible). Through real-world case studies and practical frameworks, this session will equip you with the tools to manage crises effectively and create content that keeps your brand strong—even in turbulent times.

Olena Androshchuk

Get Your Ticket

Content and Marketing Professionals

Content and Marketing Professionals 1400€

A world-class conference
Access to an international community of 100+ high-profile content experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Vendors and Solution Providers

Vendors and  Solution Providers 2500€

A world-class conference
Access to an international community of 100+ high-profile content experts and decision-makers from top companies in Europe
Inspiring speeches and presentations
Enjoy lunch, coffee, and unlimited drinks
Participate in dynamic panel discussions
Opportunities for one-to-one meetings
Live interviews
Ample hours for networking and relationship building

Buy Ticket

Venue

Titanic Chausse Berlin

Contact Us