Friday 28 March 2025

Crisis-Proof Content: A Playbook for Communicating in a BANI World

In today’s fast-changing world, filled with external challenges and geopolitical crises, a crisis can escalate in minutes—from social media backlash to the rapid spread of misinformation. To protect brand reputation, content creators and marketers must be alert and well equipped to adapt their communication strategies to the new reality of BANI (Brittle, Anxious, Nonlinear, Incomprehensible). Through real-world case studies and practical frameworks, this session will equip you with the tools to manage crises effectively and create content that keeps your brand strong—even in turbulent times.